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Deanna Roux is a seasoned marketing and communications professional with 14+ years of experience in developing internal communications strategies, managing digital and print marketing communications, and creating engaging content for various audiences. She has worked in various roles, including Communications Consultant, Marketing & Communications Officer, and Freelance Communications Consultant, and has expertise in social media, event planning, writing, editing, and project management. Deanna is based in Belchertown, Massachusetts, and has a strong background in marketing communications, with a focus on employee engagement, organizational culture, and key initiatives.

Experience

    • Communications Consultant
  • MassMutual
    • Springfield, Massachusetts Area
    • Communications Consultant
      • Jan 2019 - Present
      • Springfield, Massachusetts Area

      SUMMARYHelp drive communications for all organizations within MMUS Insurance Operations. Develop internal communications strategies, plans, presentations, talking points, and other materials, working closely with business partners, up to and including members of the senior leadership team, to ide...

  • Team Jessica, Inc.
    • Belchertown, MA
    • Marketing & Communications Officer
      • Jun 2010 - Present
      • Belchertown, MA

      On a volunteer basis, I manage PR and digital media for Team Jessica, Inc. including writing press releases, managing marketing campaigns, conducting crowdfunding campaigns, and maintaining a website and social media presence. Team Jessica, Inc. is a 501(c)3 non-profit organization working to imp...

    • Communications Manager
      • Sep 2016 - Dec 2018
      • Amherst, MA

      Manage digital and print marketing communications for National Science Foundation grant-funded project to increase participation in computer science through outreach and state policy education reform.Responsibilities include:• Website design and content management systems, html• Social media and ...

    • United States
    • Primary and Secondary Education
    • 100 - 200 Employee
    • Director of Communications
      • Jan 2014 - Mar 2016

      Worked in a collaborative effort to communicate the Academy’s mission and tell its stories through the website, print publications and marketing campaigns. In addition to the description below for Assistant Director, I successfully accomplished the following: • Took the school’s website into the 21st century with total responsive redesign• Contributed print, digital and broadcast advertising creative • Executed the school’s first crowdfunding campaign• Acted as magazine editor

    • Assistant Director of Marketing & Communications, Electronic Relations
      • Jul 2013 - Jan 2014

      Oversaw the Academy’s website, ensuring the school’s mission was communicated and standards were upheld and presented properly to the public. Wrote, edited and executed cross-channel marketing that included website, print, social and newsletters. In addition to my Webmanager duties, I successfully accomplished the following: • Assistant magazine editor• Third party site management• News and blogging• All-school proofer/copyeditor

    • Webmanager
      • Oct 2011 - Jul 2013

      Maintained the school’s online presence, including website and social media. Managed multi-constituent communication projects and coordinated extensive messaging to parents and alumni via website and eNews. Investigated and instituted the school’s use of live stream technology. • Content management• Writing and editing• Photography and videography• Graphic design• Communication planning• Project management

  • Deanna Roux Consulting
    • Belchertown, MA
    • Freelance Communications Consultant
      • Jan 2010 - Oct 2011
      • Belchertown, MA

      Working for local entrepreneurs, I filled many marketing and communications roles for my clients: • Communication planning• Project management• Current website analysis• Website and blog creation and maintenance• Facebook management and canvas page creation• Online graphic image creation• Digital...

    • Owner/Designer
      • Oct 2006 - Jan 2011
      • Belchertown, MA

      As designer and owner, responsibilities include shopping for stones and metal for use in pieces; new design and production; skill enhancement; and marketing and promotion of finished art via art shows, gallery/boutique presence, online presence, direct mail and networking with other artists. Oth...

  • Turley Publications
    • Belchertown, MA
    • Freelance Writer
      • Sep 2007 - May 2009
      • Belchertown, MA

      As a freelance writer, I was able to share news and information about small, local businesses with the community. My writing strength is in showcasing the human side of the business, allowing access to the people behind the business; something an average business story does not usually provide.

  • MassMutual
    • Springfield, MA
    • Communications Consultant
      • Jan 1999 - Jun 2004
      • Springfield, MA

      Working in the Employee Communications department of the Corporate Office of Human Resources, I was on a team that was responsible for disseminating information and planning events for over 3,000 employees.As a Communications Consultant at MassMutual, I was able to grow and flourish as: * Assi...

  • McKesson
    • Amherst, MA & Atlanta, GA
    • Marketing Communications Specialist
      • Sep 1988 - Nov 1998
      • Amherst, MA & Atlanta, GA

      My 10-year career at HBO & Company began in Amherst, Mass., took me to their corporate headquarters in Atlanta, and back to Amherst. The variety of responsibilities I had include (in progression): * Managed a busy mail room and reception desk * Managed a busy copy center * Supported ...

Education

  • Holyoke Community College

Suggested Services

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Industry Focus. “Marketing and Advertising”

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