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Deanna Grosbaum is a seasoned marketing and communications professional with a strong background in event management, program management, and leadership. She has worked with top organizations such as American Telemedicine Association, Partners HealthCare Connected Health, and KPMG LLP, managing events, programs, and communications across various industries. Deanna holds a BS in Business Management with a Concentration in Marketing from High Point University and Virginia Tech.

Experience

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Senior Director, Content and Programming
      • Jan 2024 - Present

    • Director, Content and Programming
      • Aug 2019 - Jan 2024

    • Event Manager, Connected Health Conference
      • Nov 2016 - Jul 2019

    • Program Manager
      • May 2012 - Jun 2019

      Manage the annual Partners Connected Health Symposium, a three-to-four day event incorporating several side meetings and pre- and post- Symposium meetings attracting approximately 1,500 professionals globally. Logistics include business development/budget planning; securing sponsorships; planning exhibit hall; managing vendors, technology, registration, contract negotiation, all speaker logistics, etc.

    • Program/Events Manager, Convening and Learning, CIMIT
      • Oct 2010 - May 2011
      • Boston, MA

      Managed and implemented a wide range of cross-disciplinary medical device technology education and collaborative programs including forums, conferences and workshops. Implemented and directed all operations, logistics and staff of weekly CIMIT Forum, annual 600-attendee Innovation Congress, Program-specific Workshops and other events and meetings. Worked closely with internal and external event planning teams and client groups to define event goals, objectives and specific implementation plans promoting the CIMIT brand. Crafted and managed internal and external communications, Web pages and posts on social networking tools promoting Education and Convening programs. Recruited and managed new staff, interns and volunteers in support of Convening and Community efforts. Secured, negotiated and managed all event sites and vendors. Organized and managed tactics and budgets for Convening and Learning team operations, projects and events.

    • Assistant Director Education, CIMIT
      • Sep 2004 - Oct 2010

      see description under Program/Events Manager above.

  • Managed Care Communications
    • Newton and Watertown, MA
    • Project and Communications Specialist
      • May 2002 - Jun 2004
      • Newton and Watertown, MA

      Managed all phases of conference and publication planning and production. Worked with senior level executives at major U.S. organizations to ensure their productive participation in programs. Wrote, reviewed, and edited communications for clarity, format and consistency. Developed presentations, updated databases.

  • KPMG LLP
    • Richmond, VA
    • Manager, Internal Communications and Alumni Relations
      • Nov 1997 - Apr 2002
      • Richmond, VA

      Internal Communications: Produced national and area communications to include articles, newsletters, area Web site, case studies, leadership messages, sales drives, practice and product-specific copy to support business development and key marketing events. Created area presentation for national leadership meeting. Reviewed communications to ensure brand and regulatory compliance; provided artistic direction to designers; supervised freelance artists and writers.Alumni Relations: Firmwide endeavor to continue relationships with former employees considered essential resources in business development and recruiting.Managed Mid-Atlantic area program of more than 6,000 alumni. Supervised alumni relations in local offices by managing budget, providing strategic and creative ideas and support for networking events and collateral production. Oversaw alumni database. Created strategic networking events, direct mail, and communications. Produced communications to include quarterly newsletters, reports to leadership on alumni updates and initiatives and alumni directories.

    • Merchandising Services Administrator
      • Aug 1994 - Oct 1997
      • Highpoint, NC

      Managed all aspects of national and retail customer-specific programs for product launch and support: print, copywriting, sampling, merchandising collateral and promotions, on time and within budget. Managed company’s public relations functions.

Education

  • High Point University
    BS, Business Management with Concentration in Marketing
  • Virginia Tech

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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