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Dean Taraboi is a seasoned sales and marketing professional with over 16 years of experience in leading cross-functional teams to drive business growth and revenue expansion. He has held various leadership positions in top-tier companies, including Capcom, Midway Home Entertainment, Microsoft, Activision, The Walt Disney Studios, Johnson & Johnson, and Hormel Foods. Dean has a strong educational background in Marketing, Management and Business Administration from Minnesota State University, Mankato.

Experience

  • Capcom
    • Charlotte, NC
    • Sr. National Sales Director
      • Jun 2008 - Present
      • Charlotte, NC

      Promoted to oversee and have direct responsibility for Capcom's North American video games market. Manage day-to-day business for top U.S. retailers Walmart, Best Buy & Target. Also manage Canadian market. Heavily involved in corporate strategic decision making with department leads in Sales, Finance and Marketing departments to set forecasts, SKU costs and approve cooperative spending at retailers. Created powerful and cost effective marketing programs on new release titles to achieve & exceed budgeted corporate margin and revenue goals. Worked closely with top-tier retailers including Walmart, Target, Best Buy, GameStop & Amazon to secure aforementioned goals. Transitioned Capcom's retail sales & marketing coverage in North America from Manufacturers Rep Groups to a direct sales model leading to substantial cost savings and efficiencies.

    • National Sales Manager
      • 2004 - 2008

      Promoted to manage sales team and supported senior level management on key projects including ongoing convergence from rep based sales team to direct sales group. Supervised Canadian market and assisted in development of Latin American business. • Directly influenced Walmart business, 25% of Midway business and #2 client, by assisting in creating promotional programs and conducting meetings.

    • Director of Sales
      • 2002 - 2004

      Recruited to lead sales team focusing on building and maintaining business partnership with Target. Built and grew business for manufacturer representative lines and direct import electronics products. • Doubled business to $1.3M and gained first time placement at Target Corp. of Griffin owned, sourced and marketed direct import electronics products, branded Nextplay through ongoing internal planning and continuous negotiation with Target Merchants.• Solely brought on two new manufacture lines, Cosmi PC and Becton Dickinson, creating incremental revenues for totaling $1.5M in FY 2003.

    • Account Executive, Xbox Division
      • 2001 - 2002

      • Grew revenues to $250M and managed #1 region in sales resulting from negotiating vendor contracts with Best Buy, Target Corp. and The Musicland Group and implementing first ongoing direct shipments and transfer of electronic data. • Created winning marketing programs at Best Buy and Target, maximizing launch of new Xbox game console and sales of related software and accessory SKU’s.

    • Director of Console Software, West Region
      • Oct 1999 - Dec 2000

      Recruited to direct $40M business console and PC Software business with Best Buy and Target.• Achieved 130% of FY 2001 Q2 goal and 150% of goal attainment for FY 2001 Q3, developed long-term customer partnerships with Best Buy and Target. • Negotiated vendor agreements with Target and Best Buy for PC Software resulting in incremental revenues of $5.5M annually.

    • National Accounts Manager, Home Entertainment Unit
      • 1993 - 1999

      Promoted three times over six years. Managed territories ranging in annual revenues of $25M as District Sales Manager to $150M as National Accounts Manager. Oversaw top accounts, including The Musicland Group, Sears and Walgreens.• Created title specific trade rebate programs for multi-million dollar account, The Musicland Group, securing revenue commitments up front, specialized marketing support and achievement of Disney annual financial targets. • Exceeded corporate revenue targets by devising promotional launch events between Disney and The Musicland Group marketing groups.

    • District Sales Manager
      • 1992 - 1993

      Managed four manufacturer Reps. Total territory exceeded $15M.

    • Sales Merchandiser, Account Manager & Sr. Account Manager
      • 1988 - 1992

      Held various sales positions in Virginia, Ohio & Michigan calling on retail stores, distributors and regional grocery chains including Meijer and Kroger. Promoted three times in five years.

Education

  • 1984 - 1988
    Minnesota State University, Mankato
    Bachelor of Science (B.S.), Marketing, Management and Business Administration

Suggested Services

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Industry Focus. “Computer Games”

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