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Dean Freedberg profile image

Dean Freedberg

Founder & Design Director at SLOPE TDA
Intro Book
Dean Freedberg, a seasoned industrial designer with expertise in Photoshop, holds a BTech in Product Design from Cape Peninsula University of Technology, and has worked extensively in South Africa, with experience spanning 10+ years in leading design teams and managing production processes for various companies, including DAKINE, Cabrinha Kiteboarding, and Airush Kiteboarding.
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Location
City of Cape Town, Western Cape, South Africa, ZA
Skills
  • Industrial Design
  • Photoshop
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Experience

  • SLOPE TDA
    • Cape Town, Western Cape, South Africa
    • Founder & Design Director
      • Jan 2020 - Present
      • Cape Town, Western Cape, South Africa

      DAKINE - WINDTechnical accessory designSafety system design & developmentProtective gear design & developmentPrototyping & homologationCABRINHA KITEBOARDINGBoard design & development (woodcore pressed boards)Binding system design & developmentProduction set-upPrototyping & homologationTITAN SPORT - Hong KongTechnical Construction on Wakeboard/twintip production lineDesign of full OEM board range for wakeboarding & twintipsProduction specification & construction specificationsORDERLORDSBrand and product offering reviewPackagingProduction specification & construction specificationst

  • Cabrinha Kiteboarding
    • Senior Product Designer
      • Jan 2021 - Present

  • DAKINE
    • Senior Product Designer - Wind
      • Jul 2021 - Oct 2023

  • Orderlords
    • Cape Town, Western Cape, South Africa
    • Co-Founder & Director of product innovation
      • Jun 2018 - 2021
      • Cape Town, Western Cape, South Africa

      SOUTH AFRICA'S LARGEST CLOUD KITCHEN NETWORKManaged over 50 employees.Lead Graphic design teams, photographers and product developers.Kitchen design and optimisation for efficient outputManaged equipment and packaging supply chain & supplier assessment.Lead development and launch of brands in current markets

  • Airush Kiteboarding
    • South Africa
    • Manufacturing
    • 1 - 100 Employee
    • Senior Product Designer
      • Jan 2015 - Oct 2019

      I am currently the lead designer on all pressed kiteboards, moulded accessories & soft goods. I assess the viability and potential of new manufactures and continue to manage, design and execute the design process from concept through to mass production. I manage the range planning for my categories, keep track of R&D expenses and negotiate pricing and payment terms with suppliers.

    • Product Designer & Developer
      • Jan 2013 - Jan 2015

      Product Designer and Production Manager for Kite-boards, Foot-Gear, Technical soft goods and Molded parts. Dealing with manufacturers to develop efficient production systems and high quality products, from the design phase all the way through to mass production.

Education

  • 2012 - 2012
    Cape Peninsula University of Technology
    Bachelors Technology (BTech) Product Design, Industrial and Product Design
  • 2009 - 2011
    Cape Peninsula University of Technology
    National Diploma Industrial Design, Industrial and Product Design
  • 2005 - 2007
    Herzlia High school
    High School - tertiary education, B aggregate (70%)

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