Okay, let’s tackle this. So Dean Evola has a strong background in architecture and construction management, with 40+ years of experience. He has worked in various roles, including consulting architect and owner of his own firm. Location is Miami, Florida, which is a competitive market for architects. Considering his experience, skills, and location, I estimate his hourly rate to be around $125. This is slightly below the national average for architects in the US, which is around $150-$200 per hour. However, his experience in construction management and hospitality management may command a slightly lower rate. Some architects with similar experience in the US might charge $100-$150 per hour, but Dean’s strong background in architecture and marketing strategy may bring his rate closer to the lower end of this range.