Experience

• 

  Isuzu (UK) Ltd

  • United Kingdom

  • Regional Sales Manager

    • Apr 2021 - Present
    • United Kingdom

• 

  Mitsubishi Motors in the UK

  • United Kingdom
  • Motor Vehicle Manufacturing
  • 1 - 100 Employee

  • Area Sales Manager

    • Sep 2018 - Apr 2021

    Responsibility for the performance of Mitsubishi dealerships across the Midlands and Northern Ireland, driving growth and profitability across new and used car salesLeveraging broad product and customer experience to provide hands-on coaching to drive improvement, focusing on product knowledge and a robust sales process

  • Product Planning Manager

    • Jul 2015 - Sep 2018

    Management of the Product Planning and Vehicle Homologation Department to facilitate the importation and sales of Mitsubishi passenger cars and light commercial vehicles in the UK.Development of the strategic direction of the Mitsubishi range in response to the competitor environment and customer demands, whilst ensuring that this delivered an agreed level of profit to our shareholders.

  • Vehicle Logistics Manager

    • Sep 2014 - Jun 2015

    Management of the UK's vehicle import centre at Portbury Docks, Bristol

  • Customer Service Manager

    • Oct 2012 - Sep 2014

    Managed and led the Customer Service Department.Collaborated with the dealer network to ensure that customer complaints were managed and handled effectively. Developed and implemented a number of key process changes to improve efficiency and improvement of the service levels to our dealer network.

  • Dealer Marketing Manager

    • Jun 2010 - Oct 2012

    Responsibility for delivering all sales, after sales and finance dealer marketing materials, managing an annual budget of £400,000 and leveraging external creative and media agencies and suppliers. Key deliverables include standardising point-of-sale (POS) material ensuring brand consistency across the dealer network.Writing briefs: Briefing creative and media agencies on a quarterly basis to produce marketing materials and website amends briefs to add new functionality and content.Implementation of marketing plans: Meeting with new dealers to plan launch marketing strategy within a pre-agreed launch budget.Digital marketing: Managing internal resource to deliver electronic marketing campaigns, including creation of electronic digital mail (eDM) from initial brief to final delivery, ensuring compatibility across a range of platforms. Project management: Delivered automotive specific software from initial brief to final implementation, leading a large number of internal stakeholders through a pre-agreed critical path, leveraging both internal and external resource. Strategy analysis: Trained in and utilised Google Analytics to analyse online activity and identify correlations between spend and campaign performance, leading to strategy change.

  • Sales Analyst and Planner

    • Apr 2008 - Jun 2010

    Data manipulation: Understood business requirements to interrogate databases to extract relevant data. This was further manipulated into a concise, presentable format with relevant commentary and distributed to management. Marketing analysis: Delivered automotive market analysis down to a granular level, including competitor benchmarking: identifying trends, opportunities and threats in the market to provide insight to product managers.Project implementation: Implemented a reporting tool, leading internal stakeholders and an external supplier to final delivery. Trained key users and conducted post launch evaluation.Increased efficiency: Developed automated reporting through working closely with specialists to increase reporting efficiency and accuracy. This allowed additional time to provide detailed and insightful analysis.Adapted to change: Company restructuring reduced the number of analysts to one, adding significant workload pressures. Through adapting processes and automating reporting, this change was managed effectively. Transferable skills: Utilised data manipulation skills to produce a business critical tool for the Corporate Sales department. Developed with input from a number of internal specialists to ensure it takes into account variables, including vehicle depreciation. Financial reporting: Used financial composite and statistical reports to deliver comprehensive reviews of dealer performance vs. industry averages for management review and senior management dealer visits.Key performance metrics: Managed a set of reports and tools to measure the company's sales performance in conjunction with sales plans to affect ordering of vehicles.

• 

  Vauxhall Motors Ltd

  • Assistant Sales and Marketing Buyer

    • Jul 2005 - Jul 2006

    Competitively sourced: Managed the Sales and Marketing sourcing process from initial request to tender and selection of suppliers through to final appointment. Involved key internal stakeholders to ensure it delivered against key metrics