Experience

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  The Summit Federal Credit Union

  • Rochester, New York, United States

  • Public Relations and Community Engagement Specialist

    • Dec 2021 - Present
    • Rochester, New York, United States

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  Rochester Philharmonic Orchestra

  • Rochester, NY

  • Interim VP of Marketing and Communications

    • Dec 2020 - Oct 2021
    • Rochester, NY

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  Geva Theatre Center

  • Rochester, NY

  • Communications Manager

    • Nov 2007 - Jul 2020
    • Rochester, NY

    o Increased Geva’s visibility in the community as a leading cultural organization locally, nationally and internationallyo Helped to develop and maintain a brand image, one which is associated with quality and trust.o Acted as Geva’s spokespersono Significantly increased the amount of coverage in print, radio and on TV, locally, nationally and internationallyo Managed Social Media platforms and created strategies for Facebook, Twitter and Instagram, including paid ads on Facebook and Google o Increased Geva’s social media visibility and engagement resulting in significant growth in “likes” and open and click-through rateso Managed and collaborated with the theatre’s digital media agency to create effective digital/social media campaignso Created and executed e-newsletters and blasts for every department in the theatreo Worked with the Director of Marketing to decrease expenditure, while increasing revenueo Copywriting for TV and radio commercials, print advertising, website, and direct mail pieceso Member of Summer Curtain Call Committee (2007-2014) to coordinate various aspects of Geva’s annual fundraiser including silent auction, and social media strategy for the evento Contributed text and supportive materials for grant applicationso Created content for Geva’s playbillso Created an environment where other local cultural organizations sought to partner and cross-promote regularlyo Founded the “Geva Play Club” – a book group for the theatre’s literary minded patrons to read and discuss plays of the upcoming season. Maintained an average of 24 participants over the three years of existenceo Spearheaded Geva’s Annual Open House, “Magic in the Making”o Represented Geva on local arts boards, neighborhood associations, and the tourism councilo Positioned Geva as a “go to” for the media regarding commentary on the arts in our region

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  State University of New York College at Brockport

  • Adjunct Professor

    • Jan 2020 - May 2020

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  First Niagara Rochester Fringe Festival

  • Rochester, NY

  • Associate Producer

    • Jan 2014 - Oct 2014
    • Rochester, NY

    • Oversight of all PR and Marketing Management• Creation of Handbooks for venues, shows and media• Coordinating advertising with the Media Buyer• Assisting on the coordination, editing and proofreading of the official festival guide• Working with Website Developer and Designer• Liaising with Creative Director and Art Director on all ads and print requirements• Our efforts resulted in a dramatically increased attendance – from 50,000 in 2013 to 60,000 for 2014.

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  A Noise Within

  • Glendale, CA

  • Marketing and Education Director

    • Mar 2006 - Nov 2007
    • Glendale, CA

    • Promoting productions to public, parochial and private schools and universities in the Greater LA area • Liaising with teachers on the best way to prepare their students for a visit to A Noise Within • Researching and creating Study Guides for each production, available to both educators and patrons • Mediating the post-performance “Talk Back” sessions for school groups • Coordinating in-school workshops • Liaising with other local arts organizations and collaborating on joint projects• Coordinating our conservatory program including managing teaching staff and devising curriculum • Promoting our in-house conservatory program for both adults and young people• Coordinating and marketing the Scholar Society program, a summer “book club” relating to productions for the forthcoming season.• Arranging guest speakers for Symposium evenings • Working directly with graphics designers and printers on publicity materials for both education programs and productions • Working with the Development Department to source grant opportunities and contribute to the application process for governmental, foundation and corporate funding • Managing annual departmental budgetDirector of Marketing and Publicity - Essential Duties included:• Managing the Marketing Department, including telemarketing staff and all internship programs• Coordinating advertising and listings information for both our educational programs and productions • Organizing mass mailings and managing volunteers to project completion• Creating and implementing strategies to retain and increase our season subscriber base • Implementing creative strategies to court single ticket buyers and eventually convert them to subscribers• Creating “E-News Within,” the company’s monthly E-newsletter• Maintaining up to date press lists and mailing databases • Liaising with the press and organizing all publicity for the theatre: creating press releases, press packs and organizing interviews

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  CV Productions Ltd

  • London, United Kingdom

  • Marketing Director and Associate Producer

    • Jan 1995 - Mar 2006
    • London, United Kingdom

    Responsible for marketing and publicity on all touring productions, including the premiere national tours of The 39 Steps, Kind Hearts and Coronets, Passport to Pimlico, The Adventures of Huckleberry Finn, Heartbeat (in association with Yorkshire Television), The Lady Vanishes; The Lavender Hill Mob and Bedside Manners as well as repertory productions including eight-week seasons at number one venues across the UK and countless Christmas pantomimes.

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  Platform Publications Ltd

  • London, United Kingdom

  • Assistant Editor

    • Jan 1995 - Mar 2006
    • London, United Kingdom

    In addition to the tasks relating to Advertising and Administration for this publication, additional tasks included layout and pagination of this monthly publication, coordinating, writing and proofreading regular features including reviews of West End productions.