Experience

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  Finicast, Inc.

  • San Mateo County, California, United States

  • Partner

    • Jul 2021 - Present
    • San Mateo County, California, United States

    Finicast is a start-up developing a Financial Planning and Analysis platform

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  TetraVue, Inc.

  • Vista, CA

  • Sales Consultant

    • Nov 2017 - Feb 2018
    • Vista, CA

    TetraVue is the leader in 4D high definition Lidar technology for automotive and industrial markets. Lead TetraVue’s efforts to bring automotive and other market segment customers and potential investors to TetraVue’s booth at CES 2018. Manage the interface with these customers through the show, including post show follow up. Participate with TetraVue’s staff in preparing marketing collateral and product demos to ensure that the company achieves goals set for CES.

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  Atonarp

  • San Francisco Bay Area

  • Chief Business Officer

    • Jan 2015 - Mar 2017
    • San Francisco Bay Area

    Atonarp is a scientific instrumentation start-up company headquartered in Tokyo, Japan and financed by a private venture-backed company.Develop and direct the company's business strategy and customer relations.Established the US entity as a subsidiary of Japan headquarters, including, R&D, applications, marketing and sales.Created a 5-year business plan and strategy, engaged first customers in US, Europe and Japan; negotiated contracts for prototype development and proof of concept.Working with executive team to raise Series B funding.

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  Aptina Imaging

  • United States
  • Semiconductor Manufacturing
  • 100 - 200 Employee

  • VP Sales

    • Sep 2013 - Dec 2014

    Directed world wide sales for Aptina Imaging; responsible for establishing and achieving the sales revenue and design win plan. Drove a sales turnaround strategy that grew revenue from $450M in 2013 to $550M in 2014.Established the 2014 annual revenue plan and achieved consistent quarter on quarter growth and profitability; an accomplishment not previously achieved at Aptina.Restructured and consolidated the sales organization; developed sales, marketing and operations business processes to drive operations excellence. Partnered with ON Semiconductor worldwide sales VPs during the acquisition of Aptina to develop the optimal merged integration strategy and plan for Aptina Sales.

  • VP & GM Automotive & Industrial Business Unit

    • Sep 2008 - Sep 2013

    Created and Managed the Automotive & Industrial Business Unit at Aptina Imaging.Established the Business Unit and grew revenue to 60% of Aptina's annual revenue with forecasted revenue of $400M in 2015 and over $1B in new design opportunities.Built the BU organizational infrastructure and established the business' operating processes and procedures, including annual operating plan, weekly revenue forecast and reporting, new opportunity tracker, and sales commission plan.Grew automotive business to be #1 worldwideGrew industrial business to be #1 worldwideGrew surveillance to be #2 worldwide

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  Cypress Semiconductor

  • San Francisco Bay Area

  • Director of Automotive & Industrial Business Unit

    • May 1994 - 2008
    • San Francisco Bay Area

    Director Automotive and Industrial Business Unit (2001 to 2008)Established the business unit which included marketing, product engineering, program management, quality, production control and finance.Managed operations with P&L responsibility; reported to the EVP of the Memory and Imaging Business.Developed the annual operating plan for the business unit.Developed a portfolio of automotive products, managed automotive product qualifications (AEC) schedules and life cycles, costs, pricing, and revenue projections.Delivered consistent profitable growth; awarded Strategic Supplier status at Bosch, Continental and VisteonOther positions held at Cypress:Director, Strategic Account Marketing (1999 to 2001)Manager, Computation Segment Marketing (1996 to 1999)Manager, Strategic Account Marketing (1994 to 1996)