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David Yang

Head of Strategy - Greater China at Zespri International
Intro Book
David Yang, a seasoned professional with 20+ years of experience in business development, marketing strategy, and account management, holds a Bachelor's degree in Business Administration and Management from National Chengchi University.
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Location
Changning District, Shanghai, China, CN
Skills
  • New Business Development
  • Loyalty Programs
  • Marketing Strategy
  • Business Development
  • Account Management
  • Show all
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Bio

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David Yang is a seasoned executive with a proven track record of driving business growth and innovation. As Head of Strategy - Greater China at Zespri International, he spearheaded strategies and annual business planning, delivering results and embedding strategy enablers. Prior roles include VP, Innovation & New Business Development at Winwing Trade Marketing Service Inc., where he led innovation and new business development, and Senior VP, Modern Trade and E Commerce at Master Kong Holdings Co. Ltd. David holds a Bachelor's degree in Business Administration and Management from National Chengchi University.

Experience

  • Zespri International
    • Shanghai, China
    • Head of Strategy - Greater China
      • Sep 2019 - Present
      • Shanghai, China

      In charge of developing strategies and annual 5 years and pre-season business planning, enabling strategy deliveries and embedding strategy enablers.

  • Zespri Fruit (Shanghai) Co. Ltd.
    • Shanghai City, China
    • Business Consultant – Commercial Planning
      • Apr 2019 - Sep 2019
      • Shanghai City, China

      Working as project consultant to lead Zespri’s 5 Years Strategic Planning and a special project for China market development. Reporting to Greater China GM, leading the project by working closely with McKinsey and Nielsen/Kantar… A holistic study on Fruit industry segmentations and opportunities in Geography-Channel-Consumer/Shopper segments and granularities, aim to set forth on winning strategies and to develop team competencies to strengthen Zespri’s current leading position and long term growth in China.

  • Winwing Trade Marketing Service Inc.
    • Shanghai City, China
    • VP， Innovation & New Business Development
      • Apr 2018 - Sep 2019
      • Shanghai City, China

      Winwing is a China N.E.E.Q. listed company. Served as sounding board to CEO (founder). In charge of developing new service solutions and new business development. Refined in-store promoter SOPs/KPIs deployment and form partnership with CRM service companies to deliver O2O CRM services. Consult on CRM infrastructure and social CRM marketing campaigns. Started as a project-based consultant and then assigned to lead the innovation and new business development for the service company.

  • Master Kong Holdings Co. Ltd.
    • Shanghai City, China
    • Senior VP, Modern Trade and E Commerce
      • Dec 2013 - Sep 2017
      • Shanghai City, China

  • TCC Global
    • Shanghai City, China
    • Managing Director, China; Head of Business Development; .
      • Apr 2011 - Dec 2013
      • Shanghai City, China

  • Johnson & Johnson China
    • Shanghai City, China
    • Customer Development Director
      • Jul 2009 - Mar 2011
      • Shanghai City, China

  • Johnson & Johnson Vietnam
    • Ho Chi Minh City, Vietnam
    • Customer Development Diector
      • Jan 2009 - Jul 2009
      • Ho Chi Minh City, Vietnam

  • Want Want China
    • Shanghai City, China
    • Key Account Director
      • Oct 2007 - Jul 2008
      • Shanghai City, China

  • Warner Bros. Home Video
    • Taiwan
    • Sales Director
      • Apr 2006 - Oct 2007
      • Taiwan

  • Johnson & Johnson China
    • Shanghai City, China
    • Key Account Director / Trade Marketng Director
      • Dec 1999 - Apr 2006
      • Shanghai City, China

  • Gillette Taiwan
    • Taiwan
    • Key Account Manager / National Sales Manager / Marketing Manager
      • Feb 1994 - Dec 1999
      • Taiwan

  • 3M
    • Taiwan
    • Sr. Marketing Analyst
      • Feb 1990 - Jan 1994
      • Taiwan

Education

  • 1984 - 1988
    National Chengchi University
    Bachelor's degree, Business Administration and Management, General

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Industry Focus. “Food and Beverage Manufacturing”

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