Experience

• 

  Beck Ag, Inc.

  • Canada

  • General Manager - Canada

    • May 2020 - Present
    • Canada

• 

  TELUS Agriculture

  • Canada

  • Director, Customer Solutions Architecture

    • Dec 2021 - Feb 2024
    • Canada

• 

  Market Vision Consulting

  • Canada

  • • Sep 2019 - Apr 2020
    • Canada

• 

  AGDATA, LP

  • United States
  • IT Services and IT Consulting
  • 300 - 400 Employee

  • Vice President Enterprise Solutions & GM Canada

    • Mar 2017 - Jul 2019

  • General Manager - Canada

    • Jun 2015 - Jul 2019

    I was promoted to oversee Canadian operations including finance, sales, and development functions. In this role, I identify new investment opportunities, guide strategic planning and devise business development plans, and serve as signing authority. I cultivate client-oriented culture and mentor the senior leadership team. Additionally, I develop client proposals and targeted product/service offerings; implement continuous process improvements and industry best practices; and shepherd client and development team projects to completion. I supervise 5 directors with ultimate accountability over 45 employees and control an $8.1M budget. Key Achievements:• Catalyzed 5% revenue growth, surpassing a target of 3% and achieving an 8% boost in EBITDA.• Reversed historically poor employee retention rates; reduced staff turnover from 45% to 20%.• Steered development of core values and mission statement, energized corporate sense of purpose, and defined organizational culture.• Lifted employee engagement 10% YOY; instituted company’s first employee engagement survey and created action plans/focus groups to lead change and improve employee satisfaction. • Championed adoption of Agile Project Management methodology; increased software development efficiency and team accountability.• Bolstered sales tracking capabilities and established baseline metrics for bookings, pipeline, and win-loss KPIs; implemented Salesforce.com and robust sales management processes.

  • Director, Integrated Data Solutions

    • Jan 2015 - Jun 2015

    In this position, I governed software development and advocated best practices. I cultivated strong relationships with existing clients, leveraged cross-selling and up-selling techniques to drive additional revenue, and prospected for new customers. I also managed resource planning. Also, I facilitated accomplishment-focused and instructive operations meetings, directly supervised 2 Managers and 2 Senior Software Developers, and managed a $3.5M budget.Key Achievements:• Powered a 92% proposal win rate; deployed a high-quality, standard template for all proposals/statements of work.• Spearheaded a recruitment initiative targeting high-potential students/new graduates; propelled overall productivity, while simultaneously curtailing labour costs.• Reignited developer team focus on client deliverables and reporting quality/quantity; eliminated extraneous, time-consuming tasks assigned by business staff by fostering adoption of a data administration and reporting tool that empowered staff to pull/update analytical reports independently. • Optimized technical resource allocation; developed and implemented a new project planning template to identify short and long-term gaps in resource capacity/productivity.

  • Business Unit Director – Market Research and Business Intelligence

    • Apr 2010 - Jan 2015

    I was engaged to oversee sales of industry-leading market research reports. I directed delivery of astute and actionable reports to steer client businesses; analyzed data using innovative, cutting-edge tools/techniques; and served as resident subject matter expert for statistical software packages (Excel, SPSS, and Tableau). Additionally, I supervised 4 analysts and developers; controlled a $2.4M budget. Key Achievements:• Spurred 40% topline revenue growth over 4 years; triggered new revenue streams and transformed report quality to dramatically rehabilitate market competitiveness. Improved timeliness, quality, and reliability of data and reports.• Launched GIS mapping; delivered more visually appealing and insightful reports for clients.• Introduced a new business intelligence platform (Tableau) that leveraged existing data sources to provide clients with enhanced analytic capabilities. • Sparked a 50% improvement in operational efficiency; overhauled reporting and analytics systems.

• 

  Ipsos

  • Guelph, ON

  • Associate Vice President

    • Jan 2006 - Aug 2009
    • Guelph, ON

    I managed vendor relationships and served as key point of contact to ensure seamless, on-time delivery of research studies. I presented market research results to agricultural and animal health clients; wrote insightful and actionable reports; and developed project proposals that addressed key business pain points. I analyzed data (product uptake, market share, share of wallet, customer satisfaction metrics, price elasticities, product design preferences, and drivers of loyalty). Also, I coached emerging talent, mentored junior staff, and directly supervised 2 project managers; and controlled a $1M budget. Key Achievements:• Generated 66% growth in revenue from market research consulting engagements, from $600k to $1M; elevated research quality and forged relationships with new clients.• Maximized cost effectiveness and efficiency of research delivery; established a panel of veterinarians in Canada and the U.S., consistently available for research on an ongoing basis. Resulted in heightened market competitiveness.• Selected to deliver presentations at prestigious industry and producer conferences, including the Banff Summit for Urban Animal Strategies (2007, 2008, and 2009).

• 

  Advanis

  • Guelph, ON

  • Research Manager & Senior Market Research Manager

    • Aug 2002 - Jan 2006
    • Guelph, ON

    In this role, I managed custom market research projects and drove on-time, on-budget execution. I led survey instrument design and cross-sectional and time series data analysis; and conducted cross tabulations, regressions, factor analysis, and statistical significance tests.Additionally, I supported junior staff and designed internal training programs for the company’s market research professionals.