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Bio

With a strong background in strategic innovation and revenue growth, I specialize in Go-To-Market (GTM) strategies and Revenue Operations (RevOps), optimizing financial processes and enhancing business scalability. Holding an Executive MBA from EAE Business School and a specialization in Big Data, I bring advanced expertise in data-driven decision-making, process optimization, and operational efficiency—key drivers in high-growth environments. In my current role as Strategic Data Analysis Coordinator at Certicámara, I orchestrate financial records management, budgeting, forecasting, and data analysis, delivering actionable insights that support high-stakes decision-making. I have successfully led multidisciplinary teams to implement innovative GTM strategies, accelerating market penetration and maximizing revenue streams. My ability to align cross-functional teams and stakeholders has been instrumental in driving seamless RevOps execution, ensuring that financial and operational strategies translate into tangible business success. Passionate about leveraging data analytics, financial intelligence, and revenue optimization, I thrive in fast-paced environments that demand agility, precision, and customer-centric growth strategies.

Experience

    • Strategic Data Analysis Coordinator
      • Jan 2025 - Present
      • Bogota

      Expert in maximizing the profitability and competitiveness of organizations through the creation and optimization of pricing strategies. Gtm

    • Business and Strategy Coordinator
      • Jan 2024 - Dec 2025
      • Bogotá

      Leader in the creation and optimization of pricing strategies that maximize profitability and competitiveness of organizations.

    • Strategy Analyst
      • Jul 2021 - Dec 2023

      Successfully led the implementation of Microsoft Dynamics 365 CRM, resulting in a 25% increase in opportunity conversion.

    • HEOR & Market Access Intern
      • Aug 2020 - Jan 2021

      Responsible for pricing benchmarking and management for the Andean Zone region.

    • Accounting Analyst Intern
      • Sep 2015 - Dec 2015

      Implemented effective control strategies that resulted in a 10% reduction in Days Sales Outstanding (DSO).

Education

  • 2022 - 2024
    EAE Business School
    Global Executive MBA, Market Intelligence, Customer Experience, and Cost Efficiency
  • 2023 - 2023
    UBI Business School
    Global Executive MBA, Innovation, Technology, and Value-Added Models
  • 2023 - 2023
    Pace University
    Global Executive MBA, Business Management, Business Administration, and Sustainability
  • 2023 - 2024
    EAE Business School
    Minor en Big Data, Advanced data analysis solutions to optimize processes and generate significant value
  • 2016 - 2021
    La Sabana University
    Bachelor Degree in Economics and International Finance, Bachelor Degree in Economics and International Finance
  • 2014 - 2016
    Institución Universitaria Politécnico Grancolombiano
    Technologist Degree in Accounting and Finance, Technologist Degree in Accounting and Finance

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