Bio
With a strong background in strategic innovation and revenue growth, I specialize in Go-To-Market (GTM) strategies and Revenue Operations (RevOps), optimizing financial processes and enhancing business scalability. Holding an Executive MBA from EAE Business School and a specialization in Big Data, I bring advanced expertise in data-driven decision-making, process optimization, and operational efficiency—key drivers in high-growth environments.
In my current role as Strategic Data Analysis Coordinator at Certicámara, I orchestrate financial records management, budgeting, forecasting, and data analysis, delivering actionable insights that support high-stakes decision-making. I have successfully led multidisciplinary teams to implement innovative GTM strategies, accelerating market penetration and maximizing revenue streams.
My ability to align cross-functional teams and stakeholders has been instrumental in driving seamless RevOps execution, ensuring that financial and operational strategies translate into tangible business success. Passionate about leveraging data analytics, financial intelligence, and revenue optimization, I thrive in fast-paced environments that demand agility, precision, and customer-centric growth strategies.
Experience
-
-
Strategic Data Analysis Coordinator
-
Jan 2025 - Present
-
Bogota
Expert in maximizing the profitability and competitiveness of organizations through the creation and optimization of pricing strategies. Gtm
-
-
Business and Strategy Coordinator
-
Jan 2024 - Dec 2025
-
Bogotá
Leader in the creation and optimization of pricing strategies that maximize profitability and competitiveness of organizations.
-
-
Strategy Analyst
-
Jul 2021 - Dec 2023
Successfully led the implementation of Microsoft Dynamics 365 CRM, resulting in a 25% increase in opportunity conversion.
-
-
HEOR & Market Access Intern
-
Aug 2020 - Jan 2021
Responsible for pricing benchmarking and management for the Andean Zone region.
-
-
Accounting Analyst Intern
-
Sep 2015 - Dec 2015
Implemented effective control strategies that resulted in a 10% reduction in Days Sales Outstanding (DSO).
-
-
Education
-
2022 - 2024EAE Business School
Global Executive MBA, Market Intelligence, Customer Experience, and Cost Efficiency -
2023 - 2023UBI Business School
Global Executive MBA, Innovation, Technology, and Value-Added Models -
2023 - 2023Pace University
Global Executive MBA, Business Management, Business Administration, and Sustainability -
2023 - 2024EAE Business School
Minor en Big Data, Advanced data analysis solutions to optimize processes and generate significant value -
2016 - 2021La Sabana University
Bachelor Degree in Economics and International Finance, Bachelor Degree in Economics and International Finance -
2014 - 2016Institución Universitaria Politécnico Grancolombiano
Technologist Degree in Accounting and Finance, Technologist Degree in Accounting and Finance
Services
Industry Focus. Add an industry
Looking to Create a Custom Project?
Get Started
Need a custom project? We'll create a solution designed specifically for your project.
References
Highlights
Social Profiles
Community
You need to have a working account to view this content.
Click here to join now