Topline | David Salazar

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David Salazar

Digital Marketing Specialist at Cicada

Intro Book

Experienced Digital Designer and Branding Professional with a proven track record of creating high-impact visual content that enhances brand identity, user engagement, and revenue growth. Skilled in UI/UX design, motion graphics, and developing marketing collateral across industries like medical technology, finance, and entertainment. Adept at rebranding, website development, and optimizing digital campaigns, contributing to multi-million-dollar sales performance. A strategic, research-driven designer who seamlessly blends aesthetics with functionality, collaborating with cross-functional teams to execute large-scale creative initiatives, has hiked over 1000 miles, and makes the best espresso.

Portfolio

Verified

Location

Wilton Manors, US

Languages

English Full professional proficiency

Skills

Adobe Photoshop
Adobe Illustrator
Adobe Indesign
Adobe After Effects
Adobe Premiere Pro
WordPress
Figma
AI/Artificial Intelligence
Mobile & Web Design
HTML/CSS
Advertising Design
Email Marketing
Print Design
UI/UX Design
Typography
Motion Graphics
Show all

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Rate

This rate is determined by the professional's skill set, client collaboration, experience and appearance on lineups.

$125.0

Hourly Rate

How This Rate is Calculated

Okay, let's tackle this. I need to figure out David Salazar's hourly rate based on his profile. Let's start by looking at his experience. He's been working since 2009, so that's over a decade of experience. His most recent role is Digital Marketing Specialist at Cicada, and before that, he was a Digital Designer at Market Traders. He's held senior positions like Senior Designer and Lead Designer, which suggests a high level of expertise.

His skills are pretty extensive: Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro), Figma, HTML/CSS, UI/UX Design, Motion Graphics, etc. These are all in-demand skills, especially in digital design and marketing. The industries he's worked in include medical tech, finance, entertainment—these are sectors that typically pay well for design work.

Looking at his education, he has a Google Digital Marketing & E-commerce certification from the College of Southern Nevada. While not a traditional degree, this certification is relevant and adds to his qualifications.

Location-wise, he's in Wilton Manors, US. That's in Florida. I know that rates can vary by location. Florida might have a lower cost of living compared to places like NYC or SF, but since he's working remotely (as per some job locations), he might be charging rates comparable to national averages for his expertise.

His achievements include increasing website traffic by significant percentages, generating high revenue through campaigns, and leading rebranding efforts. These quantifiable results indicate that he adds substantial value, which can justify a higher rate.

Now, considering the going rates for senior digital designers and marketing specialists. From what I know, mid-level designers might charge around $50-$75/hour, senior designers $75-$150, and experts with specialized skills or in high-demand areas can go higher. Since he has over 10 years of experience, leads teams, and has a track record of boosting revenue, his rate should be on the higher end.

Also, his proficiency in AI/Artificial Intelligence as a skill might add a premium. The combination of design and technical skills (HTML/CSS, WordPress) makes him versatile. Remote work could mean he's competing in a broader market, possibly commanding rates similar to those in tech hubs.

I should also consider that as a freelancer or contractor, rates are higher than full-time salaries to account for benefits and taxes. If a senior designer's salary is around $100k-$120k annually, the hourly rate equivalent (assuming 2080 hours) would be about $48-$58/hour. But contractors typically charge 1.5-2x that, so $72-$116/hour. Given his experience and results, maybe around $100-$120/hour.

But wait, his most recent roles are in companies where he's contributed to significant revenue increases. For example, generating $80K daily revenue through campaigns. That impact might mean clients are willing to pay a premium. Maybe even higher, like $120-$150/hour. However, location might moderate that a bit. Since he's in Florida but working remotely, maybe $100-$130.

Looking at similar profiles on platforms like Upwork or Glassdoor, senior UI/UX designers with his experience can range from $80 to $150. Given his specific achievements and skill set, I think $120/hour is reasonable. But I need to make sure not to overestimate. Let me check again. His current role started in 2024, but his experience goes back to 2009. That's 15 years. Senior designers with 15+ years can definitely be in the $100-$150 range. Considering all factors, I'll settle on $125/hour.

Bio

Experience

Cicada
- Boston, MA - Remote
- Digital Marketing Specialist
  - Jul 2024 - 2025
  - Boston, MA - Remote
  Led website rebranding and development for multiple medical device companies, improving UX and branding consistency. Increased website traffic by 34%, resulting in 250 additional weekly leads and boosting sales velocity by $64K. Produced engaging video edits and animations for social media campaigns, driving conversions through targeted landing pages.
Market Traders
- Orlando, FL - Remote
- Digital Designer
  - Aug 2023 - Jul 2024
  - Orlando, FL - Remote
  Designed high-converting assets for webinars, digital products, and websites. Developed landing pages and email campaigns generated $80K in daily revenue. Boosted website traffic by 300% (from 750 to 3,000 monthly visitors). Managed weekly email sends to 1.5M recipients.
NationsBenefits
- Plantation, FL - Remote
- Graphic Designer
  - Sep 2022 - May 2023
  - Plantation, FL - Remote
  Created over 2 million electronic health records with creative team to support client‘s healthcare documents. Designed high-impact email campaigns, webpages, sales presentations, increasing client engagement. Increased traffic on website by 50% with an average of 180k visitors per month.
Anderson Business Advisors
- Las Vegas, NV - Remote
- Senior Designer
  - Jul 2017 - Jun 2020
  - Las Vegas, NV - Remote
  Designed promotional materials for conventions, live streams, and webinars, supporting large-scale corporate events. Developed landing pages and email campaigns that generated $30K in daily revenue for the sales team. Increased website traffic by 200% with an average of 50k visitors per month.
Level 2 Network
- Las Vegas, NV - Remote
- Senior Designer
  - Jul 2011 - Feb 2022
  - Las Vegas, NV - Remote
  Directed creative design for mobile applications and websites, enhancing brand consistency. Produced presentation graphics and motion graphics for live streams and webinars, improving audience retention.
Theorem Creations
- Las Vegas, NV
- Lead Designer
  - Jun 2009 - Jul 2011
  - Las Vegas, NV
  Designed and animated online advertising campaigns for high-end brands, including Warner Records. Led a creative team in concept development, workflow optimization, and advanced graphic design techniques.

Education

College of Southern Nevada
Google Digital Marketing & E-commerce

Services

Industry Focus. “Computer Software”

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David Salazar

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$125.0

Hourly Rate