Okay, let’s break it down. David has a solid foundation in design with a degree from Pratt Institute. His skills in graphic design, logo design, and layout are in demand. However, his experience in custom furniture and design strategy is less common. Considering his location in Belleair Beach, Florida, the cost of living is relatively low. Based on national averages for designers in the US, a rate of $125 per hour seems reasonable. This is slightly below the national average for junior designers but takes into account David’s location and the fact that he has a degree from a reputable institution. Some designers in similar roles can charge upwards of $200 per hour, but this rate is more in line with what you’d expect for a designer with David’s skillset and experience in a smaller market.