Bio
Experience
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ACE Technologies, LLC
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Indianapolis, Indiana, United States
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Project Manager
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Nov 2023 - Present
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Indianapolis, Indiana, United States
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United States
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Book and Periodical Publishing
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700 & Above Employee
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Senior Brand Director
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Jan 2020 - Nov 2022
Oversee the financial and operational performance of one of the world’s best-known learning brands. Lead a global brand, product, content and licensing team in the US, Canada, Brazil, UK, Germany, Singapore and Australia. Define and deliver business strategy for books, eBooks, audio, and digital products across direct, reseller, B2B and licensing sales. Manage channel planning and performance across major accounts including Amazon, Audible, Apple, bookstores, libraries, grocery and specialty retail.Represent the business in identification, negotiation and management of licensing partners in publishing, games, software and consumer goods. Lead annual and quarterly financial planning for the business in line with crisp strategic priorities that are communicated through the organization and accompanied by detailed alignment on execution and resourcing.
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Marketing Director
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Jan 2014 - Jan 2020
Provided industry-leading partnership to marquee authors in personal development, business, marketing, sales and finance to launch books that hit bestseller lists and aggressive sales targets and integrated seamlessly with author brands. Partnered with sales to deliver agreed quantity and quality of corporate sales leads. Created innovative publicity campaigns that ensured targeted visibility for authors, Wiley and our books.Established content and brand protection programs that dramatically reduced eBook file sharing, brand appropriation, domain squatting while enhancing brand and author value.
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Publisher
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May 2012 - Jan 2014
Identified customer and category publishing opportunities, ensuring delivery of agreed revenue and product output targets. Trained and managed 20 global translation licensees to develop a global brand in local markets. Led global editorial and content management teams in product development, contract negotiation and publishing workflow optimization.
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Publisher
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Apr 2009 - May 2012
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Executive Commissioning Editor
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Sep 2006 - Mar 2009
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HarperCollins Publishers
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London, United Kingdom
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Commissioning Editor
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2003 - 2005
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London, United Kingdom
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Greenhill Books
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London, United Kingdom
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Editor
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2000 - 2003
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London, United Kingdom
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Foyles Bookshop
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London, United Kingdom
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Bookseller
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2000 - 2000
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London, United Kingdom
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Education
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University of Oxford
MA, Theology and Philosophy -
Haileybury UK
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Kellogg Executive Education
Digital Marketing Strategies -
University of California, Berkeley, Haas School of Business
Digital Transformation
Suggested Services
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Industry Focus. “Publishing and Online Publishing”
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