Experience

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  DSMoreira Consulting

  • Greater Boston Area

  • Global Marketing and Business Consultant

    • 2016 - 2022
    • Greater Boston Area

    Medical device business consultant focused on eCommerce development, marketing communications strategy, lead generation and customer retention. Launched new ophthalmic products that built strong brand equity.

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  ZOLL Medical Corporation

  • Chelmsford, MA

  • Global Marketing Director - AEDs

    • 2015 - 2015
    • Chelmsford, MA

    Directed the international launch of PlusTrac™ - a cloud based AED Management system. Led team's creation of multilingual literature, web site content, presentations and distributor training.

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  Menicon America, Inc.

  • Waltham, MA

  • Vice President, Marketing - Menicon America, Inc.

    • Jul 2010 - Dec 2014
    • Waltham, MA

    Executed strategic plan to expand company’s North American start-up operations and growth.> Launched new products and developed a unique eCommerce business platform resulting in significant sales growth.> Expanded company presence in Canada through acquisition of SOLOCARE AQUA. Revitalized ...

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  Dutch Ophthalmic USA

  • Exeter, NH

  • National Sales and Communications Manager

    • Jan 2007 - Jun 2010
    • Exeter, NH

    Managed U.S. surgical sales team of independent field representatives. Recruited and provided training and coaching. Participated in operating room product demonstrations and evaluations.> Addressed under-performing territories resulting in a 25% increase in sales; significantly outpacing ind...

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  Prestige Consumer Healthcare

  • Woburn, MA

  • Director, International Sales and Marketing - Advanced Vision Research, Inc.

    • 2001 - 2007
    • Woburn, MA

    Directed international start-up business for company specializing in the treatment of Dry Eye Disease. Responsible for all aspects of marketing, sales, professional services, operations and regulatory efforts. > Launched TheraTears line to Food, Drug and Mass Merchandisers in Canada. > Bui...

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  CooperVision Specialty EyeCare Americas - Paragon

  • Mesa, Arizona

  • Vice President, Worldwide Marketing

    • 1997 - 2001
    • Mesa, Arizona

    Led strategic development of company’s first new product introductions in over a decade. Developed strategic plans for two new category-creating product launches designed to meet market needs and company growth initiatives.

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  Colgate-Palmolive

  • Canton, Massachusetts

  • Senior Brand Manager - Colgate Oral Pharmaceuticals

    • 1996 - 1997
    • Canton, Massachusetts

    Classic consumer packaged goods brand management for a $7.5 million oral care line consisting of Orabase®, Peroxyl®, and Optimoist® brands.

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  Bausch + Lomb

  • Wilmington, MA

  • Senior Marketing Manager - Polymer Technology Corporation

    • 1987 - 1996
    • Wilmington, MA

    Contributed to the successful launch of 8 new products in a 9 year period firmly establishing Boston® as the leading worldwide brand for specialty contact lens materials and contact lens care. Promoted to roles of increasing responsibility: International Product Manager (1990-1994), Telemarketing...