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David Minkin profile image

David Minkin

General Manager at Commonwealth//McCann
Intro Book
Seasoned marketing executive with 30+ years of experience in advertising, integrated marketing, and digital marketing.
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Location
Naples, Florida, United States, US
Skills
  • Advertising
  • Integrated Marketing
  • Interactive Marketing
  • Media Planning
  • Digital Marketing
  • Show all
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Bio

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Topline AI
David Minkin is a seasoned marketing professional with 30+ years of experience in advertising, integrated marketing, and digital marketing. He has held various leadership positions, including General Manager, Business Unit Director, and Senior Vice President, Group Account Director. David has worked with top brands such as Toyota, Lexus, Honda, and Volvo, and has a strong background in media planning, digital strategy, and creative strategy.

Credentials

  • B2B Content Strategy
    Dot Native
    May, 2019
    - Apr, 2026
  • B2B Digital Campaigns
    Dot Native
    May, 2019
    - Apr, 2026
  • B2B Planning & Strategy
    Dot Native
    May, 2019
    - Apr, 2026
  • Channels to Marketing
    Dot Native
    May, 2019
    - Apr, 2026
  • Customer Centricity
    Dot Native
    May, 2019
    - Apr, 2026
  • Digital Culture
    Dot Native
    May, 2019
    - Apr, 2026
  • Digital Imperative
    Dot Native
    May, 2019
    - Apr, 2026
  • Lead Generation
    Dot Native
    May, 2019
    - Apr, 2026
  • Organizational Agility
    Dot Native
    May, 2019
    - Apr, 2026
  • Unlocking Data
    Dot Native
    May, 2019
    - Apr, 2026
  • Ad Tech
    Dot Native
    Apr, 2019
    - Apr, 2026
  • B2B Consumer Value Management
    Dot Native
    Apr, 2019
    - Apr, 2026
  • B2B Digital Operations
    Dot Native
    Apr, 2019
    - Apr, 2026
  • Digital Eco-System
    Dot Native
    Apr, 2019
    - Apr, 2026
  • Dot Native Brand Badge
    Dot Native
    Apr, 2019
    - Apr, 2026
  • Dot Native Content Marketing Badge
    Dot Native
    Apr, 2019
    - Apr, 2026
  • Dot Native CRM Badge
    Dot Native
    Apr, 2019
    - Apr, 2026
  • Dot Native Measurements & Analytics Badge
    Dot Native
    Apr, 2019
    - Apr, 2026
  • Dot Native Mobile Marketing Badge
    Dot Native
    Apr, 2019
    - Apr, 2026
  • Dot Native Social Media Badge
    Dot Native
    Apr, 2019
    - Apr, 2026

Experience

  • Commonwealth//McCann
    • United States
    • Advertising Services
    • 300 - 400 Employee
    • General Manager
      • Jun 2020 - May 2022

    • General Manager
      • Jun 2020 - Apr 2022

  • IMPACT BBDO
    • Dubai, United Arab Emirates
    • Business Unit Director
      • Feb 2017 - Jun 2020
      • Dubai, United Arab Emirates

      Advertising agency account lead on Toyota in the UAE (Al-Futtaim Motors Toyota). Responsible for managing the day-to-day marketing & advertising needs for Toyota in the UAE, including advertising plan & creative development & implementation.

  • Al-Futtaim Consumer & Customer Communications (formerly GMASCO)
    • Dubai, United Arab Emirates
    • Client Services Director
      • Jan 2015 - Jan 2017
      • Dubai, United Arab Emirates

      Responsible for the agency's "automotive portfolio" with direct responsibility for 16 team members. Responsibilities included the day-to-day management, development and implementation of all marketing/advertising needs for Toyota, Lexus, Honda, Volvo, Chrysler, Dodge, Ram, Jeep, Lotus, Noble, Caterham, Morgan, Hertz & Firefly Vehicle Rentals as well as the Al-Futtaim Group's heavy truck division including FAMCO & Hino. Member of agency Management Board tasked with implementing "agency vision" and development of "annual business plan."

  • Innocean Worldwide
    • Huntington Beach, CA
    • Senior Vice President, Group Account Director
      • 2008 - Aug 2013
      • Huntington Beach, CA

      Lead Account person managing the day-to-day operations of the Hyundai Motor America account. Original & 1st Agency team member hired by Innocean. Helped built the office from the ground up to present day total of over 250 team members. Member of Agency "Executive Committee" charged with establishing Agency vision & plans to achieve.

  • Saatchi & Saatchi Australia
    • Sydney, Australia
    • Group Business Director
      • Mar 2005 - Jun 2008
      • Sydney, Australia

      Lead Account person managing the day-to-day operations of the Toyota Australia Motor Corporation account. Brought in to save the account from departing. Re-built the Account team and led a strategic & creative renaissance resulting the Agency receiving its highest "client satisfaction" scores in the account's 17 year history. Helped the agency achieve it's highest ranking in the "Gunn Report" (35th rated "creative agency" in the world) with work contributed by the Toyota account.

  • Saatchi & Saatchi Los Angeles
    • Los Angeles
    • General Manager & Toyota Account Lead
      • 2001 - 2004
      • Los Angeles

      As "General Manager" (2001 - 2003), responsible for managing the "operations" of the agency with direct responsibility for Human Resources, Offices Services & IT. Lead "architect" on changing agency structure to better align with Media "landscape" & reflect actual "job responsibilities"; shrunk structure from 24 "direct reports" to 6 which led to increased creative quality & productivity as well as production efficiency.As "Toyota Account Lead" (2003 - 2004), led a team of 14 Account managers responsible for all Toyota Car & NASCAR advertising. Pitched & won a global strategic/creative shoot-out for the worldwide launch of the second generation Prius, Toyota's first worldwide campaign. Introduced new models and kept Camry & Corolla #1 in sales in their respective segments as well as helped the agency win numerous creative awards.

  • Team One Advertising
    • El Segundo, CA
    • Management Supervisor/Account Lead
      • 1989 - 2001
      • El Segundo, CA

      One of the original team members hired to create Team One Advertising & launch Lexus Automobiles from scratch. Intimately involved in helping shape & craft Lexus advertising over the first 12 years of its existence, including lead Account responsibility for some of Lexus' most iconic creative of the day. Helped propel the brand from "question mark to benchmark" within 3 years of launch. Lexus "Account Lead" for 6 of 12 years. Key team member helping set-up and initially manage the Lexus Dealer Ad Association. Earned Silver Effie for Lexus Coupe launch and was interim-CEO for 6 months during agency leadership transition. Key liaison for International coordination, traveling worldwide to help other Saatchi & Saatchi offices launch Lexus in their regions as well as significant travel and time spent in Japan working with Toyota Headquarters.

  • Ketchum Advertising
    • Greater Los Angeles Area
    • Account Executive
      • 1983 - 1989
      • Greater Los Angeles Area

      Transferred from San Francisco office to Los Angeles to help open new office & establish Media department for new client Acura Automobiles, the first Japanese brand to break into the "luxury car" category. As Media Supervisor, responsible for all Media Planning for Acura launch and subsequent new model introductions. After 2 years, transitioned to Account Management and assumed responsibility for all Collateral & Integra launch model advertising.

Education

  • 1978 - 1980
    San Francisco State University
    Bachelor of Arts (B.A.), Radio and Television - Emphasis in Marketing
  • 1976 - 1978
    Humboldt State University
    Undergraduate, Business Administration

Suggested Services

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Industry Focus. “Marketing and Advertising.”

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