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David Matson profile image

David Matson

Digital Marketing Specialist at Tekscan
Intro Book
Seasoned digital marketing expert with 18+ years of experience in SEO, lead generation, and online marketing.
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Location
Maynard, Massachusetts, United States, US
Skills
  • Seo
  • Lead Generation
  • Web Analytics
  • Google Analytics
  • Social Media Marketing
  • Show all
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Bio

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David Matson is a seasoned digital marketing expert with 18+ years of experience in SEO, lead generation, web analytics, and online marketing. He has held various roles, including Digital Marketing Specialist, President, Director of Marketing & Technology, Project Manager, and Project Director, at companies like Tekscan, Get Lawyer Leads, Inc., Law Offices of Russell J. Matson, P.C., Gale Group, Papyrus Racing Games / Sierra On-Line / Vivendi. He holds a BA from University of Massachusetts Amherst and certifications from HubSpot and Project Management Institute.

Credentials

  • HubSpot Inbound Certification
    HubSpot
    Dec, 2023
    - May, 2026
  • PMP
    Project Management Institute

Experience

  • Tekscan
    • Boston, Massachusetts, United States
    • Digital Marketing Specialist
      • Sep 2021 - Present
      • Boston, Massachusetts, United States

  • Get Lawyer Leads, Inc.
    • Massachusetts
    • President
      • Jan 2008 - Sep 2021
      • Massachusetts

      Founded, built, and managed a nationwide online lead generation company specialized in criminal defense.• Executed business strategy to grow organic search traffic for B2C clients with highly targeted keywords, and best in class content that generated over 4000+ criminal defense inquiries per month.• Built B2B network of leads and clients nationwide. Managed client relationships with firms and affiliate networks.• Content strategy for key business landing page content for 1000s of pages to drive search traffic and lead generation for B2B and B2C users.• Data analysis, analytics, and reporting to inform stakeholders and drive future strategy.• Managed in-house staff, remote developers, contractors, outside vendors, and service providers.• Developed & tested organic social media marketing strategies; built a Facebook page to 1.9M fans.• Managed automated marketing lead distribution and marketing software.• Client onboarding, and reporting.

  • Law Offices of Russell J. Matson, P.C.
    • Braintree, MA
    • Director of Marketing & Technology
      • Jun 2003 - Sep 2021
      • Braintree, MA

      Managed and executed all marketing, content strategy, lead generation, and PR for prominent local criminal defense law firm.• Developed organic and search strategies for websites to generate leads for boutique criminal law firm.• Generated PR, media, and links from high profile local cases. • Used insights from successful lead generation efforts and spun them off into a successful parallel company to do lead generation company for B2B clients (Get Lawyer Leads).

  • Gale Group
    • Project Manager
      • Jan 2001 - Dec 2001

      Project manager for software development team on major project to upgrade data services.

  • Papyrus Racing Games / Sierra On-Line / Vivendi
    • Project Director
      • 1993 - 2000

      I was responsible for computer game software development that generated $20 Million in revenue.

Education

  • 1985 - 1989
    University of Massachusetts Amherst
    BA

Suggested Services

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Industry Focus. “Information Technology and Services”

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