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David Lum

Private Consultant at <span class="not-italic font-text_font lg:text-[18px] text-[16px] font-bold claimed">CinchLink</span>
Intro Book
David Lum, a seasoned executive with 24 years of experience in management, customer service, and marketing, holds a Bachelor's Degree from The Ohio State University, and is proficient in multiple languages.
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Location
Pittsford, New York, United States, US
Skills
  • Management
  • Customer Service
  • Marketing
  • Marketing Strategy
  • Sales
  • Show all
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Bio

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David Lum is a seasoned executive with over 24 years of experience in management, sales, and marketing. As a Private Consultant at CinchLink, he has led internet marketing activities for small businesses, identifying techniques to monitor changes in prospective customer requirements and translating them into recommended sales and marketing actions. Prior to this, he held various roles at Xerox, including Director of Product Marketing, where he led worldwide product requirements standards development and product marketing for color laser printers.

Experience

  • CinchLink
    • Rochester, New York Metropolitan Area
    • Private Consultant
      • Aug 1999 - Present
      • Rochester, New York Metropolitan Area
  • CinchLink Marketing Servicces
    • Rochester, New York Area
    • Business Owner
      • Dec 2001 - Present
      • Rochester, New York Area

      Lead internet marketing activities for several small businesses. Identify techniques to monitor changes in prospective customer requirements. Translate into recommended sales and marketing actions, and recommendations for media services. Inspect and report on results, and needed refreshes.

  • Xerox
    • Director Product Marketing
      • Sep 1987 - Sep 2001

      Let worldwide product requirements standards development for desktop printers.Led worldwide product marketing for color laser printers.Special assignments in corporate strategic planning, corporate intelligence analysis, and beta-product testing.

    • Regional Sales Manager
      • Sep 1971 - Aug 1987

      Manage five sales teams across 17 states selling wide format analog and digital devices and printers. Developed detailed work plans with Sales Managers in five regions. Organized motivational multi-day workshops with outside speakers. Set activity targets and measured payback. Delivered monthly revenue growth, while controlling expenses.

    • Senior Product Marketing Manager
      • Aug 1969 - Aug 1971

      Led product beta-testing for confidential and innovative digital products serving the government, financial, and telecommunications industries. Analyzed and summarized customer requirements for engineering, customer service, and developmental departments. Presented at Xerox corporate shareholder meetings.

  • AT&T
    • Greater Detroit Area
    • District Sales Manager
      • Jul 1964 - Aug 1969
      • Greater Detroit Area

      Led sales team offering corporate communications solutions to major accounts in the Michigan and northern Ohio area. Managed named accounts for AT&T revenue growth, and any competitive activity. Redirected resources to optimize revenue and profits.

  • US Navy
    • Norfolk, Virginia Area
    • Radio Officer
      • Jul 1961 - Jul 1964
      • Norfolk, Virginia Area

      Responsible for all technical communications and digital security systems aboard the USS Northampton. OR Division Officer.

Education

  • The Ohio State University

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Computer and Information Technology”

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