Bio
Experience
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Employee Communications Director
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GBH
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Boston, Massachusetts, United States
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Employee Communications Director
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Sep 2021 - Present
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Boston, Massachusetts, United States
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John Hancock Investment Management
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Boston, Massachusetts, United States
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Contract Marketing Manager John Hancock Investment Management
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Nov 2020 - Sep 2021
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Boston, Massachusetts, United States
Executed integrated marketing programs to increase awareness of the John Hancock and Manulife brands and support sales efforts. Worked with sales, product management and marketing to ensure alignment of efforts.
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United States
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Insurance
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700 & Above Employee
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Director Internal Communications
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Apr 2016 - May 2020
Developed a strategic and all encompassing internal communication program in support of Liberty’s 2,200 global Legal employees. Consulted Liberty’s Chief Legal Officer and Legal Senior Management team to develop and execute annual communications plans. Drove year-over-year increases in awareness, engagement, and alignment around the department’s strategic goals and values.
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Associate Creative Director
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Dec 2014 - Apr 2016
Senior copy writer/manager responsible for the development and execution of creative and strategic communications for both the Liberty Mutual and Safeco Insurance brands. Developed content for advertising, collateral, videos and social media posts
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Director Creative Services
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Dec 2010 - Dec 2014
Managed creative team of writers and designers in the development of both internal and external communications. Responsible for brand consultation and management across the personal insurance business unit. Responsible for overseeing brand visual and messaging consistency across the organization. Supervised development of collateral, presentations, video, articles, and events.
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Director, Marketing Communications
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Nov 2001 - Dec 2010
Led numerous high profile strategic communications initiatives in support of Liberty Mutual's Commercial, Personal, and Corporate business units. Instrumental in bringing new cost savings and process improvement technologies to the organization. Supported the development of collateral, events, video, advertising and various sports marketing initiatives.
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VP Marketing Communications
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Jan 1991 - Mar 2001
Managed communications programs for shareholder marketing, agent communications and retirement services.
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Partner
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Jun 1988 - Jan 1991
Co-led a direct marketing agency in the support of Reebok International Ltd. Helped build their Aerobic Instructor Alliance and Team Sports initiatives, driving new product introductions and sales and member engagement. Managed strategy, photo shoots, creative development, production, and client service.
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Education
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1980 - 1984Michigan State University
Bachelor of Arts (B.A.), Marketing
Suggested Services
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