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David Lifsitz is a seasoned marketing professional with 30+ years of experience in integrated marketing, marketing communications, and management. He has held various leadership positions at Liberty Mutual Insurance, John Hancock Investment Management, and Putnam Investments, driving strategic communications initiatives and managing teams. David holds a Bachelor of Arts degree in Marketing from Michigan State University.

Experience

    • Employee Communications Director

  • GBH
    • Boston, Massachusetts, United States
    • Employee Communications Director
      • Sep 2021 - Present
      • Boston, Massachusetts, United States

  • John Hancock Investment Management
    • Boston, Massachusetts, United States
    • Contract Marketing Manager John Hancock Investment Management
      • Nov 2020 - Sep 2021
      • Boston, Massachusetts, United States

      Executed integrated marketing programs to increase awareness of the John Hancock and Manulife brands and support sales efforts. Worked with sales, product management and marketing to ensure alignment of efforts.

    • United States
    • Insurance
    • 700 & Above Employee
    • Director Internal Communications
      • Apr 2016 - May 2020

      Developed a strategic and all encompassing internal communication program in support of Liberty’s 2,200 global Legal employees. Consulted Liberty’s Chief Legal Officer and Legal Senior Management team to develop and execute annual communications plans. Drove year-over-year increases in awareness, engagement, and alignment around the department’s strategic goals and values.

    • Associate Creative Director
      • Dec 2014 - Apr 2016

      Senior copy writer/manager responsible for the development and execution of creative and strategic communications for both the Liberty Mutual and Safeco Insurance brands. Developed content for advertising, collateral, videos and social media posts

    • Director Creative Services
      • Dec 2010 - Dec 2014

      Managed creative team of writers and designers in the development of both internal and external communications. Responsible for brand consultation and management across the personal insurance business unit. Responsible for overseeing brand visual and messaging consistency across the organization. Supervised development of collateral, presentations, video, articles, and events.

    • Director, Marketing Communications
      • Nov 2001 - Dec 2010

      Led numerous high profile strategic communications initiatives in support of Liberty Mutual's Commercial, Personal, and Corporate business units. Instrumental in bringing new cost savings and process improvement technologies to the organization. Supported the development of collateral, events, video, advertising and various sports marketing initiatives.

    • VP Marketing Communications
      • Jan 1991 - Mar 2001

      Managed communications programs for shareholder marketing, agent communications and retirement services.

    • Partner
      • Jun 1988 - Jan 1991

      Co-led a direct marketing agency in the support of Reebok International Ltd. Helped build their Aerobic Instructor Alliance and Team Sports initiatives, driving new product introductions and sales and member engagement. Managed strategy, photo shoots, creative development, production, and client service.

Education

  • 1980 - 1984
    Michigan State University
    Bachelor of Arts (B.A.), Marketing

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Financial Services”

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