Okay, let’s calculate this. David has a broad set of skills, including direct marketing, strategic partnerships, and customer retention. These skills are in demand across various industries, including financial services. Considering his experience and skills, I would estimate his hourly rate to be around $120, which is on the lower end of the range for marketing professionals with similar skills in the New York area. This rate is also influenced by the fact that David has a degree from John Jay College (CUNY), which is a reputable institution. However, without specific industry benchmarks or salary data, this is just an estimate.