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David Kennedy is a seasoned design strategist with 20+ years of experience in full-stack design development, packaging, and product design. He has held various roles, including Strategy Project Manager at Carhartt and Director, Business Development and Strategy at HempFusion Wellness Inc. Kennedy has also worked at L'Oréal, Johnson & Johnson, and Bluemarlin, developing new product opportunities and brand architectures.

Experience

  • Carhartt
    • Denver Metropolitan Area
    • Strategy Project Manager
      • Sep 2022 - Present
      • Denver Metropolitan Area
  • HempFusion Wellness Inc.
    • Denver, Colorado, United States
    • Director, Business Development and Strategy
      • Dec 2021 - Aug 2022
      • Denver, Colorado, United States
    • United States
    • Personal Care Product Manufacturing
    • 1 - 100 Employee
    • VP, Strategy, Business Development, and Sales
      • Aug 2021 - Dec 2021

    • Chief Strategy Officer
      • Sep 2019 - Aug 2021

    • Director Of Operations
      • Nov 2018 - Sep 2019

    • Director, Creative Operations
      • Dec 2016 - Nov 2018

    • France
    • Personal Care Product Manufacturing
    • 700 & Above Employee
    • Manager, Global Merchandising and Retail for Maybelline New York / essie
      • Dec 2014 - Dec 2016

      Integrative Creative and Marketing role to direct new retail development while maintaining consistency across the world’s largest cosmetic company.

    • Assistant Manager, Global Merchandising for Maybelline New York / essie
      • Dec 2012 - Dec 2014

  • Johnson & Johnson
    • Greater New York City Area
    • Design Strategy Manager
      • 2009 - 2012
      • Greater New York City Area

      Consumer focused, future-planning role providing insights to discover opportunities within J&J’s consumer brands through the design process.

  • bluemarlin
    • Greater New York City Area
    • Product and Brand Designer
      • 2009 - 2009
      • Greater New York City Area

      Developed new opportunities for global brands such as Vaseline, Domino Sugar, Cadburry, and Lysol. Conducted current product research, structural analysis, market audits, and brand architecture studies. Partnered with graphic designers and brand strategists to increase the value of a brand to con...

  • Rockwell Group
    • Greater New York City Area
    • Industrial Designer
      • 2008 - 2008
      • Greater New York City Area

      Supported the development of the P&G Covergirl point of purchase product wall in a multi-discipline design strategy studio, founded by The Rockwell Group and Coca-Cola. Assisted in building the Covergirl brand image and market retail experience for consumers with sketching, 3D modeling, and e...

    • Freelance Trend Researcher
      • Jan 2006 - 2008

      Surveying millennial generation on a variety of current trends and topical issues for quarterly survey. Actively participate in Intelligence Group’s online blogs and member of client focus group panel, ‘Trend School’.

Education

  • University of Cincinnati

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Design”

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