Experience

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  TrueSense Marketing

  • Copywriter

    • Apr 2022 - Present

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  Freelance

  • Greater Pittsburgh Area

  • Copywriter + Photographer

    • Mar 2011 - Sep 2022
    • Greater Pittsburgh Area

    • Research, write, and edit SEO web content, including blog posts, product copy, web page copy, whitepapers, and press releases.• Follow varied in-house style guides to create brand-specific content for B2B and B2C clients. • Conduct interviews and photo shoots.I've been trained as a Copywriter by American Writers & Artists, Inc. (AWAI) and I'm certified in Content Marketing by HubSpot Academy.Some of the brands I've written content for include Walmart, west elm, Pottery Barn, TripAdvisor, Viator, Canva, and more.

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  BlueSky ETO

  • Freedom, PA

  • Content Marketing Writer

    • Mar 2018 - May 2022
    • Freedom, PA

    • Research and write SEO web content.• Conduct keyword research and create topics based on marketing objectives. • Write copy for all marketing collateral, including blog posts, landing pages, e-books, whitepapers, direct mail and email campaigns, social media, and press releases.

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  Challenger Learning Center of the Twin Tier Region

  • Allegany, New York

  • Public Relations/Marketing Manager

    • Mar 2011 - Oct 2013
    • Allegany, New York

    During my 2+ years as Public Relations/Marketing Manager at the Challenger Learning Center, enrollment into the STEM education programs increased by 40 percent. During my time there I:• Developed and maintained relationships with all types of media outlets for promotional purposes. This included, but was not limited to, newspapers, television stations, radio stations, and the Internet. • Created printed promotional materials.• Created and maintained the center’s website and social media sites.• Was responsible for the photography of all events at the Center.• Wrote press releases and feature articles to publicize the Center.• Monitored and updated information with all the Chambers of Commerce of which the Center is a member.• Developed promotional materials for past, present and future users/donors of the Center. This included, but was not limited to, schools, corporations, and the public. • Developed promotional video content from concept to finished product. • Organized, developed and implemented strategies and materials for school, corporate and public missions as well as summer Rocket Camps.The Dresser-Rand Challenger Learning Center, a not-for-profit organization, is a space-themed educational facility with programs designed to stimulate interest in science, technology, engineering and math (STEM education) through a series of hands-on experiences and simulations that are tied to classroom learning and team building.The Center offers two simulated space missions: Voyage to Mars and Rendezvous with Comet Halley; a team-building activity, the Great Rocket Design Challenge; and STEM programs Simple Machines and Engine Works. Since opening in June 2009, close to 10,000 students from 17 counties in New York and Pennsylvania have participated in these educational programs.

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  Bleacher Report

  • Analyst, Featured Columnist, Correspondent, Syndicated Writer

    • Mar 2010 - Sep 2013

    I covered the PGA Tour and LPGA Tour for B/R. I was responsible for completing between one and five weekly assignments and I also conducted interviews and traveled to PGA Tour, LPGA Tour, and industry events as a credentialed member of the national media. Prior to my time as a golf writer, I covered the Minnesota Vikings and the NFL in the same role.Bleacher Report (http://bleacherreport.com) is the third largest sports media site in the US with over 25 million monthly readers. In addition to delivering comprehensive and entertaining content about all the teams and topics in sports, B/R delivers the most popular newsletters for every major team in the US and a five-star rated iPhone and iPad Team Stream app.

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  Freelance Employment—Jamestown Up Close

  • Jamestown, New York Area

  • Website Design / Graphic Design

    • Sep 2011 - Feb 2012
    • Jamestown, New York Area

    I outlined and designed a website for the city of Jamestown, NY, including photography, video recording/editing and training. Additionally, I established social media accounts for the organization—Jamestown Up Close—and developed a strategy for social media and search engine optimization (SEO). www.JamestownUpClose.comI also created Jamestown Up Close print ads for the Chautauqua County Visitor's Guide and Fireball Run event and modified an existing logo to better represent the organization's goals.

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  Chautauqua Institution

  • Public Relations/Marketing/Social Media/Web Design/Graphic Design

    • Dec 1994 - Feb 2011

    • Planning, design and upkeep of all web pages and micro sites• Planning, design and upkeep of mobile site• Work with artistic directors and/or assistants to deliver their web content• Design all graphics for web site• Photography for web site/print/advertising/media• Compile and report web traffic statistics• Customer service responses via email, our online help center, Facebook and Twitter• Video recording and editing• Social media (Facebook, Twitter, YouTube) planning, posting and responding• Design and format eNewsletters• Design and distribute online promos (graphics and web pages)• Prep and post audio files (podcasts) to RSS feed• Organize monthly receipts for payment• Supervise and direct efforts of summer employees and/or offseason interns• Coordinated (planned, purchased, designed) advertising for Schools of Fine and Performing Arts program• Designed 24-page seasonal newspaper, "The Chautauquan"Chautauqua Institution is a not-for-profit, 750-acre community on Chautauqua Lake in southwestern New York State, where approximately 7,500 persons are in residence on any day during a nine-week season, and a total of over 170,000 attend scheduled public events.Chautauqua is dedicated to the exploration of the best in human values and the enrichment of life through a program that explores the important religious, social and political issues of our times; stimulates provocative, thoughtful involvement of individuals and families in creative response to such issues; and promotes excellence and creativity in the appreciation, performance and teaching of the arts.

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  b5media inc.

  • Sports Editor/Blogger/Podcaster/Graphic Designer

    • Jan 2007 - Mar 2010

    • Contracted to write a minimum of 30 articles/month covering the National Football League and its teams• Contracted to write a minimum of 10 articles/month (movie reviews, event reviews, product reviews)• Planned, recorded and edited weekly podcast interviews with NFL players• Designed logos for partner blogsFounded in 2005, b5media is an online publishing company with a focus on entertainment and lifestyle topics. Home to a diverse community of passionate, insightful bloggers, b5media enables conversations around shared interests. b5media covers topics such as photography (Digital Photography School), beauty and fashion (Splendicity.com), men’s interests (EveryJoe.com), and health and lifestyles (Blisstree.com) as well as operates over 70 Entertainment blogs. b5media attracts an audience of more than 8.3 million unique visitors every month.

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  BIGPLAY Football Magazine

  • Owner/Editor

    • Jun 1999 - Mar 2002

    I was responsible for all aspects of print magazine production including writing/editing, interviewing, layout and design, advertising sales and purchase of printing.

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  University of Pittsburgh-Bradford

  • Public Relations Assistant

    • Sep 1994 - Dec 1994

    • Wrote and distributed press releases• Designed interdepartmental newsletter• Designed/updated logo