Okay, let’s break this down. David Helsing has 40 years of experience, which is extremely valuable. His skills in marketing strategy, public relations, and event management are in demand. He's also a seasoned sales manager. Location is Horseheads, New York, which is a small market. Considering his experience, skills, and location, I'd estimate his hourly rate to be around $125. This is lower than what I'd expect for a larger market or more specialized skills, but 40 years of experience is a significant asset.