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David Firth is a seasoned retail executive with 26 years of experience in managing high-performing stores and teams, driving sales growth and customer engagement. He has held various leadership positions in Asda, Tesco, and PizzaExpress, including Store Manager, Store Director, and Territory Manager. Firth holds a strong educational background from St Peter High School.

Experience

  • PizzaExpress
    • East Anglia
    • Pizza Express Territory Manager - East Anglia
      • Oct 2023 - Present
      • East Anglia

    • Store Director
      • Jun 2007 - Aug 2023

      During my time with Tesco , i lead 2 Extra stores in Gatwick and Southend with a turnover in excesss of £100 million pa and teams of up to 600. In 2009 , i moved into a broadening role in the Head Office and lead a customer engagement project. In 2011, I moved into the Store Director and remained in this role until July 2023. During this time i lead 4 different Groups / Areas always delivering top quartile outputs across the key measurables .

  • Asda
    • South East / London
    • Store Manager -Asda
      • Nov 1986 - May 2007
      • South East / London

      During my time with Asda , i was promoted to Store Manager in 1999 , moving from a small 25,000 sq ft unit with annual sales of circa £30 million to a larger unit taking £75 million pa.

Education

  • St Peter High School
  • St Peter High School - 13 O levels , 3 A levels.

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Food and Beverage Services”

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