Experience

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  Progyny, Inc.

  • Creative Director

    • Apr 2015 - Present

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  The Fertility Authority

  • Creative Director

    • Apr 2015 - Apr 2015

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  PetCareRx

  • Lynbrook, NY

  • Creative Director

    • Mar 2008 - Jul 2014
    • Lynbrook, NY

    Stewarded visual style and customer-facing communications for company brands, including PetCareRx, PetPlus, TopVets, Companion Promise, and DogWork. Collaborated with Director of Consumer Engagement and Email Marketing Manager to develop email communications and produce daily email sends for 450M customers representing $10M in annual sales revenue. Led team of six direct reports, including freelance staff. Sourced and selected vendors and service providers.Created/led creation of all design spanning website design, landing pages, banner ads, email sends, direct mail, variable data postcards, FSIs and space ads, catalogs, tradeshow booth/graphics, product packaging, shipping box branding, ASI collateral, and in-house graphics. Established and managed in-house photo studio to photograph product images for 10K individual SKUs, as well as company events. Reported directly to company founder, CEO, and CMO.• Expanded and optimized creative department capabilities. • Boosted click through rate (CTR) 28%.• Developed and managed project to convert all email sends to responsive design for mobile clients, which eventually grew to represent 55% of email opens.• Designed emails for triggered CRM programs that grew from 1% to 7% of total email revenue. • Reduced email error rate to less than 0.6% and lifted email conversion rate by 0.15%.• Generated 5% increase in conversion rate and enhanced website usability.

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  TypeWave Corp.

  • Farmingdale, NY

  • Creative Director & President

    • Jan 1990 - May 2008
    • Farmingdale, NY

    Established and operated firm providing graphic design, prepress service, tradeshow graphics, and web/email design services to customers including North Shore/Long Island Jewish Hospital System, Chembio Diagnostics, Bulbtronics, PetLabs360, and Babyganics. As Creative Director and Designer, consulted with customers to discuss, define, develop, and deliver creative projects. Built, trained, and led five-person staff in graphic design, prepress, poster production, software applications, and best practices. Selected and managed vendors and suppliers. Directed daily business operations including business development, project management, accounts receivable/payable, and client relations.• Led firm from initial start-up to profitable, consistent growth rate.• Produced wide range of print design projects including marketing collateral, one- to four-color brochures and sales sheets, catalogs, direct mail packages, space ads and FSIs, CD jackets, tradeshow displays, complex multi-part computer forms, multi-page hospital forms, and ASI products.• Expanded business into different services including prepress service bureau providing scanning, trapping, imposed film output, and large format poster production.