Okay, let’s tackle this. So David has 36 years of experience as a business owner, which is a significant amount of time. He has a broad range of skills, including entrepreneurship, coaching, and marketing. However, his experience is mostly in the small business sector, which may not be as lucrative as other industries. Location is Methuen, MA, which is a smaller city. Considering his skills and experience, I would estimate his hourly rate to be around $75, which is on the lower end of the scale. Some professionals with similar skills and experience in larger cities or more competitive industries may charge higher rates. However, based on the information provided, $75 seems like a reasonable estimate.