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David Clarke is a seasoned marketing expert with 30+ years of experience in digital marketing, creative direction, brand development, and strategy. He has led various roles at Bang Communications, Lawton Communications Group, Royal Mail, and BT, delivering integrated marketing solutions for B2C and B2B clients. He holds a BA in Design Management from the Surrey Institute of Art & Design.

Experience

    • Creative, Digital and Strategy Lead
      • Jun 2009 - Present
      • Hampshire

  • Lawton Communications Group
    • Southampton, United Kingdom
    • Senior Account Manager
      • Jul 2005 - Mar 2009
      • Southampton, United Kingdom

      Defining and delivering online solutions as part of integrated communication strategies for B2C and B2B and public sector organisations.Digital specialist responsible for providing advice and developing digital knowledge within the account management team and for clients. Digital projects include:- content managed web sites for Red Funnel plus online campaigns, a new booking process for Destination Gotland in Sweden, channel marketing for IBM, European wide training and development site for Coopervision, homepage redesigns for Bournemouth University.Integrated experience also includes Waste Recycling and Action Programme (WRAP) and NetRegs – government environmental initiatives.

    • Design Manager
      • Jun 1998 - Apr 2005
      • Basingstoke

      Responsible for every aspect of account management, in addition to building and managing brand positioning and integrated communication strategies. Clients included: - NHS University – commissioning and evaluating research, creating brand positioning, naming strategy, logo development and guidelines, learning material, e-learning programmes, online environments and advertising. Vivendi Water Systems - directing the development and implementation of a new visual identity. Charity Commission – brand expression and repositioning. Unilever - corporate marketing communications and advertising. PFJ - brand refresh for major recruitment consultancy. Royal Mail - creation of B2B and B2C communications. Achieved ‘Investors in People’ accreditation and was responsible for devising and maintaining processes to ensure ISO9001 status.

  • Royal Mail
    • London, United Kingdom
    • Brand Manager
      • Apr 1997 - May 1998
      • London, United Kingdom

      Managed and implemented a radical simplification of the Royal Mail visual identity, including significantly reducing the number of logo variations. Produced extensive guidelines for external and internal communications, Welsh language publications and Postman Pat. Created and managed the approved design roster. Assessed the creative output of all above and below the line agencies. Provided direction and advice to all users of the brand.

  • Royal Mail
    • London, United Kingdom
    • Marketing Project Manager
      • Jun 1996 - Feb 1997
      • London, United Kingdom

      Directed the delivery of a range of marketing material for domestic and international markets. Commissioned and managed market research projects. Developed the direct mail process for regional campaigns, including producing guidelines, templates and liaison with the Direct Mail Centre of Excellence.

  • BT
    • Croydon, United Kingdom
    • Digital Planner
      • Jun 1989 - May 1993
      • Croydon, United Kingdom

      Forecasted and planned the modernisation of the BT network in a Total Quality Management environment. Analysed technology trends and telephony usage to plan future activity. Produced and presented reports for senior managers; developed guidelines for various processes; and led quality improvement initiatives.

Education

  • 1992 - 1995
    Surrey Institute of Art & Design
    BA, Design Management, Design Management and Branding

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