Experience

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  Agpec Distributor and Vivenda do Criador Distributor - Importers and Local Distributors

  • Ribeirão Preto - São Paulo - Belo Horizonte - Uberlândia

  • Founder & CEO

    • 1985 - 2015
    • Ribeirão Preto - São Paulo - Belo Horizonte - Uberlândia

    • Exclusive Distributor of MERIAL Animal Health (Old MSD Agvet.), for some Regions of Minas Gerais and São Paulo States – 1985 to 2015 • Exclusive Importer of HARTZ Mountain – New Jersey – USA, for all Brazil Country – 1990 to 2010• Exclusive Importer of OIL DRI Cat Litter – USA, for all Brazil Country – 1995 to 2010• Exclusive Importer of IAMS Dog & Cat Pet Food Company – Ohio - USA, for Brazil – 1995 to 2000Main Achievements:• Managed both Companies as CEO for the last 30 years;• Developed a large experience in Veterinarian and Nutrition segments (large animals and pets), focusing in marketing, training and sales areas;• Increased sales volume for both Companies during de period, representing 10x growth;• Developed a database marketing program with 4,000 accounts (cooperatives, retailers, pet shops, veterinarian clinics, cattle farms, horse studs, dog and cat breeders), inside S. Paulo and M Gerais);• Developed a network of Distributors in Brazil for the distribution of Hartz Pet Products and Oil Dri Cat Litter Products (elect 21 Distributors with around 140 salesmen);• Developed and Implemented national and regional Marketing Programs for the main suppliers• Implemented several training and motivational seminars for the development of the Distributor’s personnel (marketing and sales people), concentrating on relationship, marketing one to one, face to face interviews, timing & territory administration, motivational behavior, and others; • Registered, launched, and distributed the Complete Product line of Hartz Mountain, Oil Dri and Iams Pet Food (major Pet Industries in United States of América);• Successfully launcheded EUKANUBA and IAMS Super Premium Dog and Cat Food products, which represented the establishment of IAMS as a Company in Brazil.

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  Merck Sharp & Dohme Agvet

  • Sao Paulo - Brazil

  • Marketing Director

    • 1980 - 1985
    • Sao Paulo - Brazil

    Positions:1980-1981 Marketing Manager; 1982-1983 Mkt & Sales Manager; 1984-1985 Mkt Director• Through broad experience, organization and leadership skills, revitalized the Company after the below reorganization: - Amplified the Marketing Personnel from 2 to 11 people during this period, due to the exceptional growth Company expectations related to the introduction of IVOMEC product line. Admission of Product Managers, Promotion Specialists,Training Manager, Marketing Research Specialists, Technical Vet’s;• Expanded Sales Team all over Brazil, from 8 to 42 Salesmen, also from 1 to 8 District Managers, and hired 2 Regional Managers;• Developed and Implemented through Agvet Technical Veterinarians and University Professors of main Vet Universities, intense and deep pre-market trials prior to the launching of IVERMECTIN Products, in major Horse, Cattle and Sheep Areas;• Developed and Implemented the Marketing Strategies for the launching of Ivermectin Products, a breakthrough product on parasiticide segment that revolutionized the worldwide market segment in large animals: - September of 1981– Launched EQVALAN for Horses EQVALAN, is still the leader product in Horse parasiticide segment in Brazil.-March of 1982 – Launched IVOMEC for Cattle, Sheep and Swine. IVOMEC is still the leading product in the Endecto Parasiticide segment of Market in Brazil.• Obtained for MSD Agvet Brazil a very high sales volume, representing an increase of 357% from 1982 to 1985;• Managed overall product lines for growth, profitability and margin improvement;• Identified key reports and processes required for the business and worked in conjunction with marketing, sales and finance departments to integrate roles and responsibilities for those processes;• Received awards from Syndicate of Veterinarian Products Industry and from Brazilian Ministry of Agriculture, during the period of 1981 to 1985.

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  Merck Sharp & Dohme

  • São Paulo - Brazil

  • Product Manager (Pharmaceutical Segment)

    • 1976 - 1979
    • São Paulo - Brazil

    • Managed and Launched several new products such as Vitamins, Corticosteroids, Anti-Hypertensive Products, Antibiotics and Vaccines; • Developed and implemented Marketing Programs for the product lines under his responsibilities, resulting in substantial sales growth;• Developed training manuals for the products and implemented training sections for the Sales Teams; • Redesigned new pricing policies for in line products;• Developed and implemented Sales Force incentive programs; • Increased sales volume in 75% during the above period.

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  Upjohn Laboratory

  • Sao Paulo - Brazil

  • Marketing Research Manager – District Sales Manager (Pharmaceutical Segment)

    • 1974 - 1976
    • Sao Paulo - Brazil

    • Developed several marketing research studies, contributing for the preparation of promotional campaigns, as well as for the launching of new products, and or new strategies for in line products;• Developed excellence in sales training courses;• Contributed for expanding territorial sales in 30%, during the period;* Public Relations Director at GRUPEMEF during the above period.

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  Welcome Foundation

  • Marketing Research Analyst

    • 1972 - 1973

    • Implemented several marketing research surveys in the field, filming prescriptions at drug stores as well as interviewing Physicians. The results were used for developing Marketing Programs;• Effectively participated in the development of Marketing Programs for in line products and future new launchings of products;• Contributed for expanding Company sales, due to strong campaigns established.