Experience

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  Traffic Think Tank

  • Content Marketing Coordinator

    • Feb 2021 - Present

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  Freelance

  • Freelance Copywriter and Content Marketer

    • Dec 2017 - Present

    Providing search-optimised content marketing, conversion copywriting, and copyediting for B2B and B2C clients of all sizes. Projects include:• Copyedited a series of articles for Matthew Howells-Barby’s (Senior Director of Acquisition at HubSpot) personal site (matthewbarby.com) and his cryptocurrency blog, The Coin Offering (thecoinoffering.com).• Created a whitepaper on how accounting firms can use the latest technology to transform the services they provide for a leading accounting tech firm.• Created a content marketing strategy to enable an online atlas and encyclopedia to appear on the first page of Google for its target keywords.

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  MMC

  • Sunderland, United Kingdom

  • Senior Content Executive

    • Mar 2018 - Jun 2020
    • Sunderland, United Kingdom

    • Responsible for the content strategy for MMC’s clients, planning and executing campaigns that enabled them to reach their commercial goals through SEO-optimised web copy, content marketing pieces, and social media activity. • Spearheaded content marketing strategies that generated up to 32% of clients’ organic web traffic and got clients on the first page of Google for their target keywords. • Managed an ERDF-funded contract that consisted of delivering marketing strategies to 25 North East-based businesses a year. This involved:◦ Meeting with the client to identify their commercial goals and discover how MMC could best support them through their strategy.◦ Creating a marketing strategy that laid out how the client could achieve their commercial goals by leveraging the marketing channels and assets at their disposal.◦ Concluding the strategy with a step-by-step roadmap the client could implement to achieve their commercial goals.• Provided content marketing, copywriting, and SEO training for colleagues and to the businesses on the Durham City Incubator programme.• Collaborated with external contractors on web development projects to ensure the user experience and technical SEO foundations of clients’ sites were as strong as possible.

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  Home Group

  • Digital Content Assistant

    • Oct 2017 - Feb 2018

    • Responsible for keeping all content on the site up-to-date and on-brand, designing and editing web pages through the CMS (Oracle).• Rewrote every page on Home Group’s site in its new tone of voice as part of its rebrand.• Managed Home Group’s social media pages, which had a combined total of over 12,000 followers. My posts regularly received more than 11,000 impressions and engagement rates of over 3%. • Supported the customer support team in crafting effective communications around particularly sensitive issues and customer relationships.

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  Glass Digital LTD

  • Content Development Executive

    • Oct 2015 - Oct 2017

    • Produced search-optimised web copy that helped both B2C and B2B clients dominate their niche and rank on the first page of Google for their target keywords. • Wrote editorial for clients that was featured online and in print in publications such as The Telegraph and The Guardian and on high DA sites such as Eventbrite. • Created long-form, search-optimised content marketing pieces that attracted quality organic traffic to clients’ sites.• Used SEO tools like SEMrush, STAT, and Majestic to identify opportunities to rank clients for target keywords within their niche. • Part of a two-person team that grew Glass Digital’s Twitter presence from 4.6K impressions, 8 likes, and an average engagement rate of 0.5% in December 2016 to 21.7K impressions, 71 likes, and a 1% average engagement rate in July 2017.

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  The App Chaps Ltd.

  • Sales & Digital Marketing Executive

    • Jan 2015 - Apr 2015

    • Spearheaded a telemarketing campaign on behalf of the client (Ecodek) that introduced all 3,000 architectural practises registered with The Royal Institute of British Architects to its product.• Grew Ecodek’s Twitter account from 350 followers, 335 impressions and an average engagement rate of 0.3% in December 2014 to 1,360 followers, 20K impressions and an average engagement rate of 2.2% in April 2015.

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  Givey

  • Customer Communications and Marketing Executive

    • Jun 2014 - Dec 2014

    • Responsible for all customer support and communications for Givey’s 15,000 active users and 8,000 registered charities. • Responsible for creating all of Givey’s marketing collateral, including managing the organisation’s social media presence and writing web copy, blog posts, and email marketing campaigns.