Experience

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  ESCAPE COFFEE ROASTERS

  • Montreal, Canada Area

  • Co-Founder, Managing Director

    • Aug 2018 - Present
    • Montreal, Canada Area

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  SERJJ

  • Montreal, Canada Area

  • Co-Founder

    • May 2017 - Present
    • Montreal, Canada Area

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  Cafe Nomade

  • Montreal, Canada Area

  • Co-Owner

    • Oct 2017 - Jan 2019
    • Montreal, Canada Area

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  Boxotel Montréal

  • Région de Montréal, Canada

  • Brand & Marketing Consultant

    • Jan 2017 - Dec 2018
    • Région de Montréal, Canada

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  OuiSurf

  • Montreal, Canada Area

  • Co-Owner

    • Sep 2017 - Jul 2018
    • Montreal, Canada Area

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  FieldTurf

  • Montreal, Canada Area

  • Global Brand & Customer Experience Manager

    • Jan 2016 - Feb 2017
    • Montreal, Canada Area

    Manage Brand identity, messages, content, target and design. • Responsible for international branding revamp• Develop Brand strategy and positionning• Define/ identify the customer’s values and create values map.• Define market segments• Develop Brand messages• Develop and create content.• Direct design creation (literature, content, web, social media platforms, tradeshows, seminars)• Created new marketing tools: catalog, POP, photo shoots, social media, web platforms.• Prepare new product launch• Identify market needs to help create new products for the brand.• Anticipate medium and long-term market trends to accommodate new brand identity needs.

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  Bern | Masterlink

  • Montreal, Canada Area

  • Brand and Sales Manager

    • Sep 2014 - Jan 2016
    • Montreal, Canada Area

    Manage Brand creation, identity, name, target and design. Manage International marketing and sales.• Responsible for international branding for North America, England, Japan and Scandinavia.• Define/ identify the most important national and international potential customers.• Work closely with sales team in developing our brand identity and messaging.• Negotiate contracts with athletes to represent our brand internationally.• Develop an integrated launch, ongoing brand and marketing plan.• Identify the right balance between empowering clients to spread the word about our brand through viral platforms, while controlling the company’s own strategic marketing goals.• Created new marketing tools: catalog, POP, photo shoots, social media, web platforms.• Prepare summer 2016 launch of new product.• Identify market needs to help create new products for the brand.• Anticipate medium and long-term market trends to accommodate new brand identity needs.Accomplishments:• Organized summer 2015 soft launch into 27 North American retailers.• Start up and launch new international brand on time and within budget.• Successfully negotiated contracts with athletes to represent our brand. • Created new marketing tools: catalog, POP, photo shoots, social media, web platforms.

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  Bern Unlimited

  • Montreal, Canada Area

  • Canadian Brand and Sales Manager

    • May 2013 - Jan 2016
    • Montreal, Canada Area

    Manage National Sales, Marketing, Brand initiatives, Budget and Team. Manage Canadian inventory, buying, samples and trade shows. Building Sales and Marketing plans. • Define/ Identify our most important national and potential customers.• Understanding what motivates our customers and what could cause them to choose Bern’s brand over our competitor’s brands.• Develop in store POP and negotiate space with retailers• Position our brand to provide our organization with marketplace advantages.• Translating that position to a strong and consistent identity.• Developing an integrated launch and ongoing Sales and Marketing plan.• Measuring the ongoing equity of the brand and making adjustments as necessary.• Increase brand awareness, relevant differentiation, value, accessibility and emotional connection.• Monitor progress against sales and marketing plans.• Chair the brand identity council/team/board.• Help determine identities for new brands/sub brands.• Identify market needs to help create new products for the brand.• Create marketing content/tools: video’s, photo shoots, social media, web platforms.• Managed athletes/sponsorships/ambassadors.Accomplishments:• Negotiated Licensing agreement for the new clothing brand: Bern | Masterlink• Augmented sales of cycling helmets by 1000%.

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  Red Bull

  • Montreal, Canada Area

  • Field Marketing Specialist

    • Oct 2010 - May 2013
    • Montreal, Canada Area

    Events Marketing- Manage over 50 projects/events from student small fire to national eventsStudent Brand Manager- Manage 4 SBM, 30 SBM projects, budgetWings Team Member program- Manage a team of 10 WTM and 1 WTC, sampling objective and programSponsorship and OPL program- Manage sponsorship program and OPL program for Montreal South

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  Prime Marketing

  • Toronto, Canada Area

  • Account Manager

    • Jun 2010 - Oct 2010
    • Toronto, Canada Area

    Account & Field Marketing Manager - McDonald Ontario Coffee tour- Hired and manage a team of 9 Brand ambassador + 1 Team leader- Manage over 80 events over 5 months within Ontario area- Manage Client relation- Manage schedule