Experience

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  Strategic Development

  • Managing Principal

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  Strategic Development Solutions - LA

  • Los Angeles, California

  • Managing Principal

    • Nov 2012 - Present
    • Los Angeles, California

    Specializing in help for nonprofit executive directors who don’t have the staff or don’t have enough time to cover everything they’d like. Areas of expertise are: writing LOIs and grant applications (certified training), grant research, post grant reporting, marketing projects including content management, public relations and video production, collaborations, sponsorships, conferences, and strategic assistance. He has also led workshops on grant writing and public relations for nonprofit development and resource organizations. All work, backed by a wide range of client experience, is done on a reasonable hourly rate. Any LinkedIn endorsements shown for me are from people I really know and who really know my capabilities.

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  Strategic Marketing Solutions

  • Los Angeles

  • Executive Director

    • Jul 2009 - Jan 2011
    • Los Angeles

    Local consulting and marketing/communications project company dedicated to improving marketing results through focused insights for nonprofits and business. Special expertise in cost-saving marketing strategies. Experienced in community partnerships, sponsored events, PR expansion, media monitoring, development assistance and research, literature creation /writing and incentive programs

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  SANYO North America Corporation (a Panasonic Corporation company)

  • Senior Director, Marketing Communications

    • Jul 1990 - Jul 2009

    An $18B worldwide leader in consumer and commercial electronics...Successfully managed a multi-million Marketing Communications budget and in-house ad agency for up to seven product divisions. Workload included sales promotion, new product introduction, web image/content development, trade shows, video/literature development, publlic relations, physical and virtural merchandising and packaging concepts.

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  SANYO Highlight Achievements

  • Senior Director

    • Jan 1990 - Jan 2009

    • Structured a tie-in consumer promotion with a complimentary 92” wide screen from Draper, Inc., tripling the sales of this projector for the period. • Fulfilled consumer research arrangements to conduct prior-to-introduction research on a camcorder line which, based on the research, opened with an aggressive first year sales goal of 400,000 units.• Planned and implemented marketing communications activities that helped advance the SANYO Wireless division sales to over $1B in four years.• Forged exhibitor participation improvements as chairman of the Exhibitor Advisory Board of the International Consumer Electronics Show, a division of the Consumer Electronics Association; • Tied in mutual promotion with MGM using an image of Reese Witherspoon (Legally Blonde) for a cell phone national print ad campaign for no talent cost to Sanyo. This accelerated the sell through of the latest camera phone model.

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  Mattel Toys

  • Director of Store Promotion and Merchandising Services (Full Line)

    • Mar 1985 - Nov 1989

    Further experience with the world's largest toy company• Annually conceived and planned more than a dozen brand promotions totaling nearly $2M in costs and used in over 12,000 Wal-Mart, Target, Toys “R” Us, K-Mart and Sears stores. This involved the purchase and implementation of over $1.5M in point-of-purchase signage and décor material each year.• Designed in-store promotions and merchandising plans for a Mattel boys' toy line (Masters of the Universe) the sales of which grew from $30M to over $200M in two years.• Increased Unit Sales 35% - Developed a permanent Barbie retail merchandising fixture that increased Barbie Fashion unit sales, and also placed the first Mattel Barbie, Disney toy and Hot Wheels retail center environments at major mass retailers like Toys “R” Us. • Out of a world-wide employee base of 10,000, received Mattel’s President’s Award for innovative product achievement by adapting toys for visually impaired children