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Dave Walker is a seasoned marketing executive with extensive experience in digital advertising, lead generation, and online marketing. He has built relationships with key distributor CEOs, CMOs, and Directors to negotiate best pricing, terms, and products. Dave has driven new business of over $10mm in annual revenue and conceptualized and executed new marketing plans through email, SMS, PPC, Display advertising, and OOH.

Experience

  • POG Marketing
    • Sacramento, California, United States
    • Senior Business Development Executive
      • Mar 2019 - Present
      • Sacramento, California, United States

      POG Marketing is a boutique marketing firm focussed on the holistic and natural medicine verticals.- Built relationships with key distributor CEO's, COO's and Directors to fairly negotiate the best pricing, terms and products.- Drove new business of over $10mm in annual revenue- Conceptualized and executed new marketing plans through email, SMS, PPC, Display advertising and OOH.

  • Fluxx Labs
    • San Francisco Bay Area
    • Senior Account Executive
      • Jan 2017 - Feb 2019
      • San Francisco Bay Area

      Fluxx is a SaaS that transforms funding processes to be more efficient, transparent, collaborative and ultimately more effective for Foundations large and small, government agencies, nonprofits, and corporations.- Developed new business from outbound email, calls and in person consultive selling techniques. - Built customized live and web demonstrations of the Fluxx SaaS generating new business over 2mm+ in annual revenue.- Worked strategically with sales engineers, CMO's and CEO's to execute specific sales demonstrations for foundations and non-profits throughout the west coast.

  • eBay Advertising
    • San Francisco Bay Area
    • Sales Director, eBay Advertising
      • Aug 2015 - Dec 2016
      • San Francisco Bay Area

      eBay Advertising utilizes 1st Party Purchase and Intent Data to develop and manage cross-channel digital media programs for Large Enterprise clients and Advertising Agencies. - Sold over 2mm+ in annual advertising campaigns leveraging 1st party shopper and intent data to Enterprise brands and Agencies in the Pacific Northwest.- Achieved annual sales goals and helped team members with client sales presentations.

  • Netmining
    • San Francisco Bay Area
    • Senior Account Executive
      • Dec 2014 - Aug 2015
      • San Francisco Bay Area

      Netmining is a leading provider of programmatic data-driven targeting solutions designed to help marketers understand and reach their audiences online across Display/Mobile/Video/Social/Search via the Audience Scoring Engine that turns customer data into real-time customer intelligence - Managed Ad Agencies and Enterprise brands on the West coast.

    • Account Director
      • Nov 2013 - Nov 2014
      • San Francisco Bay Area

      Steel Media is a full-service digital advertising company. We deliver successful data-driven, highly targeted campaigns across Mobile, Video, Display, and Email. Steel Media delivers engaging, cross-platform campaigns across 4,500 premium brand-safe environments.- Drove new business with Enterprise clients and Ad Agencies.- Surpassed annual sales goal of $1.5mm

  • Adknowledge
    • San Francisco Bay Area
    • Senior Account Executive
      • Aug 2009 - Nov 2013
      • San Francisco Bay Area

      Adknowledge operates the 4th largest digital advertising marketplace with unique ad formats, data, insights, targeting algorithms and creative approaches, which provides advertisers with quality leads from hard to reach places. These include social networks, display, games, mobile, apps and email.• Investment partners include JMI, TPG, TCV and Nokia• Recognized by Silicon Alley Insider as the 22nd most valuable start-up in the world

    • Senior Account Executive
      • Aug 2009 - Aug 2011
      • Greater Los Angeles Area

      Hydra, acquired by Adknowledge is a diverse digital advertising technology company, which specializes in helping demanding clients get a great ROI from their digital media spending, in a brand-safe way, at scale. Our ROI-obsessed approach to advertising is shaped by our engineering and data-led methodology and by 10 years of experience working closely with high-performance advertisers in eCommerce, lead generation, and social gaming. • Managed Accounts to $7.8MM in annual revenue and over $1MM+ in annual profits.• Oversaw a team of three successful Account Managers which I helped hire, train, and Mentor.• Assisted with acquisition process of training and hiring of new employees.

  • ReachLocal
    • Greater Los Angeles Area
    • Sr. Account Executive
      • Mar 2007 - Jul 2009
      • Greater Los Angeles Area

      ReachLocal, Inc.’s (NASDAQ: RLOC) mission is to help small- and medium-sized businesses (SMBs) acquire, maintain and retain customers via the Internet. ReachLocal offers a comprehensive suite of online marketing solutions, including search engine marketing (ReachSearch™), Web presence (ReachCast™), display advertising (ReachDisplay™), online marketing analytics (TotalTrack®), and assisted chat service (TotalLiveChat™), each targeted to the SMB market. • Developed $1.5MM in New Business and Account Managed over a $2 Million/Year in Annual Revenue.• Helped Manage & Train new Sales Associates.• B2B sales for Reach Local Search Marketing Platform: PPC/Banner Ads.

  • Yellowbook
    • Greater Los Angeles Area
    • Sr. Account Executive
      • Feb 2005 - Mar 2007
      • Greater Los Angeles Area

      Yellowbook USA Represents Our search marketing and display advertising products help drive traffic to our customers’ websites.We work with key search providers (Google, Yahoo, Bing) around the world to help our SMBs connect with a rich source of consumers and get the most out of search marketing and pay per click. We can fully manage the whole process for our SMBs, which can be complex and time consuming.• Developed $1MM in New Business through marketing, cold calling, networking, & referrals.• Managed over a $1 Million/Year in Annual Revenue for PPC, Display and IYP (Internet Yellow Pages).

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Industry Focus. “Marketing and Advertising”

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