Okay, let’s tackle this. So Dave Tuggey has 40 years of experience as a CEO, which is extremely rare and valuable. The luxury homes and specialty retail industry is also known for being highly competitive, so his expertise is in high demand. Location is Los Angeles, California, which is a hub for the luxury real estate market. Considering his extensive experience and industry expertise, I would estimate his hourly rate to be around $250, which is on the higher end of the scale for a CEO with his background and experience.