Experience

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  The Shipyard

  • Columbus, Ohio Metropolitan Area

  • Marketing Engineer

    • Feb 2021 - Present
    • Columbus, Ohio Metropolitan Area

    Engineering marketing solutions that are consumer centric, Idea led, data driven and with measurable business results.

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  Self-employed

  • Columbus, Ohio, United States

  • Independent Contractor

    • Dec 2019 - Jan 2021
    • Columbus, Ohio, United States

    Marketing Strategic ConsultantConsultant to agencies, other consultants, and industry organizations. • Advancing data driven marketing through thought leadership, team structure and connection planning• Agency RFP response development for regional and major holding company agencies • Guide consultant firms on service positioning to best appeal to prospective clients • Support of Alliance for Audited Media in launch of new digital fraud prevention solution

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  JPMorgan Chase & Co.

  • Executive Director of Media & Channel Strategy

    • Sep 2014 - Dec 2019

    Transformed marketing strategy through integrated planning process incorporating creative development, media strategy, partner selection and activation to streamline communication, provide media platform custom creative development, reduce agency hours and drive annual efficiency in the range of $14 Million to $29 Million.• Managed a multi-agency matrix planning engagement, setting protocol and mitigating challenges. • Continually evolved line of business channel strategies to reflect the changing media landscape, using data to better reach the right person at the right time with the right message and in the right way. • Set portfolio priorities to guide all line of business strategy and tactical planning. Aligned and coordinated efforts of cross functional teams both internally and with five external agency partners.• Retooled briefing documents, refined partner selection process and set planning timelines to facilitate earlier decision making which drove advanced buying efficiency and speed to market.• Managed vendor relationships, contract negotiations and oversight of external agencies in the US, Europe and Asia to ensure the level of support met all line of business needs.

  • Vice President Marketing

    • Aug 2005 - Aug 2014

    Unified the marketing efforts of all Consumer Banking products under a single integrated planning process. • Crafted multi-year Consumer Banking measurement plan in partnership with analytics to link media investments with checking account acquisition lifts of 12% to 15% with a positive annual ROI.• Developed re-brand strategy for Washington Mutual with tailored market specific plans including General, Hispanic and Asian name conversion campaigns that reached optimal brand health metric goals two months ahead of plan and with account attrition stabilized to a normal range.• Validated performance of media mix shift to Online Video for early adoption as a complement to traditional television.

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  American Signature Inc.

  • Columbus, OH

  • Marketing Director

    • Dec 2004 - Aug 2005
    • Columbus, OH

    Centralized the marketing and media efforts of Value City Furniture and American Signature Furniture to drive integrated plans at a corporate level. • Established and supervised an in-house agency planning and buying team responsible for television, radio, print, digital, out-of-home and search investments, delivering $800,000 in annual savings. • Developed a targeted marketing strategy and media test measurement for the Atlanta region that drove 6% revenue growth and established credibility of the in-house media team. • Leveraged the success in Atlanta to secure agreement from the other regional managers to have the centralized in-house team perform their media planning and tactical investments. • The centralized team structure and media buying leverage helped to grow company sales from $750 Million to $1 Billion.

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  Big Lots

  • Columbus, OH

  • Advertising Manager

    • Feb 2000 - Dec 2004
    • Columbus, OH

    Led consumer insights, media strategy, creative development, video production and post edits. Managed agency relations executing integrated General and Hispanic marketing programs. • Developed an accelerated 2002 rebranding program converting all stores nationally from four brands to a single brand under the name of Big Lots, which streamlined operations and drove efficiency.• Established analytical testing and modeling for profitable conversion from local spot television to national television, delivering $2 Million in savings. • Managed P&L financial planning and return on investment tracking of a multimillion-dollar budget.

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  SBC Advertising

  • Columbus, OH

  • Senior Media Planner

    • Aug 1997 - Feb 2000
    • Columbus, OH

    Strategic media plan development and execution for a broad category of clients: Big Lots Inc., Donatos Pizza, Pratt & Lambert, Martin-Senour, Elmer’s, Super America, Frigidaire, Tappan, Rubber Queen, Central Benefits Insurance, ExpressMed and GOJO Industries.• Began the mastery of data-informed channel planning and tactical execution. • Performed consumer research, developed target audience profiles and managed competitive analysis. • Developed media plans and presented recommendations to client’s corporate marketing teams and their franchisee networks.