Okay, let’s tackle this. So Dave Wick has skills like Retail Automotive, Dealership Executive Mgmt, and Financial Analysis, which are in demand. He’s based in Phoenix, AZ, which is a moderate-cost-of-living area. Industry benchmarks for retail automotive executives in the US suggest hourly rates around $50–$100. Considering his skillset and location, I’ll estimate his rate to be around $75 per hour, which is slightly above the lower end of the range but still reasonable for someone with his experience and skills.