Okay, let’s tackle this. So Dave Desai has a broad range of skills, but not all are in high demand. Product development and sales are somewhat common skills, but manufacturing and packaging are also relevant. Considering his location in Riverdale, NJ, which is a suburban area, his rate might be lower than someone in a major city. The industry he works in, consumer products, is not typically high-paying. Skills like sales management and key account management are valuable, but the overall rate will be lower than someone with more specialized skills. I'll use the midpoint of the salary range for product development and sales, which is around $75 per hour, and adjust for location and industry. This seems like a reasonable estimate.