Okay, let’s calculate this. So Dave has a mix of retail, marketing, and entrepreneurial skills. His location in Ridgewood, NJ, is a suburban area with a strong retail presence. Considering his skill set, I'd look at average rates for retail professionals with similar expertise. Fashion and apparel experts can charge $100-$200 per hour, while marketing and entrepreneurship skills can add another $50-$100 per hour. Team building and new business development skills are valuable but might not increase the rate as much. Given his experience and skills, I'd estimate an hourly rate of $125, which is slightly below average for a retail expert with these skills but still reflects his value proposition.