Experience

• 

  Cynosure

  • Senior Product Manager

    • Nov 2007 - Present

    Senior Global Product ManagerCynosure Surgical DivisionResponsible for Global Marketing the companies first surgical laser internationally. Responsibilities include go to marketing strategy, promotional programs, and sales and physician training. Selected Accomplishments:•Launched companies flagship laser surgical product to Asia, Europe, Middle East•Responsible for marketing budget of $5M including advertising agency, public relations, workshops, tradeshows, physician and consumer marketing materials, global sales support materials and luminary honorariums.•Reached over 33 million consumers through print and media coverage.•Developed website and iInternet search engine strategy that has generated over 5000 practitioner searches per month

• 

  W.A. Wilde

  • Director Marketing Services

    • Nov 1999 - Nov 2006

    Responsible for the overall development and delivery of strategic marketing services. This consists of identifying each clients business objectives and developing marketing programs, solutions, technology, and services that meet these objectives. Clients included Fidelity Investments, Genzyme, Viacord, Bank of America, and Sun Life Insurance.

• 

  Epsilon

  • Director/Senior Consultant, Marketing Services

    • Nov 1982 - Nov 1999

    A $110 million marketing consulting firm whose services include Strategic Marketing Consulting, Marketing Services, Systems Development, and Analytic Consulting Services Responsible for development of Marketing needs assessment within Fortune 500 Organizations. Consulting studies included review of customer marketing business objectives, existing programs and information sources; resulting in recommendations for developing or enhancing their customer driven marketing strategy.