Okay, let’s calculate this. Dave has some skills, but they’re foundational. He’s not a seasoned expert in any one area. His location is San Francisco, which is a hub for tech and design. However, his skills don’t seem to be in high demand. I’m estimating his rate based on average rates for entry-level graphic designers. According to the Bureau of Labor Statistics, the median annual salary for graphic designers in the San Francisco-Oakland-Hayward, CA Metropolitan Division is around $73,000. Since Dave doesn’t have extensive experience, I’ll assume he’s at the lower end of the scale. Therefore, his estimated hourly rate would be around $75.