Experience

• 

  Skillfactory

  • Head of Influencer Marketing

    • Jan 2024 - Present

• 

  Perfluence MX

  • Head of Performance Production WW

    • Aug 2023 - Jan 2024

• 

  HypeFactory | Influencer Marketing Agency

  • Cyprus
  • Advertising Services
  • 1 - 100 Employee

  • Head of Production (Tier 1 Region)

    • Feb 2023 - Feb 2023

    - Building and maintaining strong account relationships, working effectively with sponsorship partners and showcasing their products to a wide audience (600 million+ views) in the categories of gaming, lifestyle, cybersecurity and vehicles.- Managing IM campaigns and optimising media plans according to agreed scope, time and desired benchmarks, resulting in budget uplift of 49% within 3 months.- Working across global product teams to gather information to streamline sources of information for excellent partnership execution and collaborating with internal teams (Creative, Sales, Tech, HR, Legal).- Developing new business with existing clients and identifying areas of improvement to assist Sales with revenue targets: increasing retention.

  • Senior Influencer Marketing Team Lead

    • Dec 2021 - Feb 2023

    - Successfully delivering a global influencer marketing strategy (83+ campaigns, 111+ in total) for world famous brands (Plarium, IGG, MyGames, Product Madness, FunPlus, tap4fun) with top-performing influencers and up to $5M annual budget.- Overseeing the management of a global team of 165 ambassadors, including contract negotiation and term management, leading in relationship management and engagement.- Forecasting and tracking key account metrics (CTR, CR, ROI), preparing performance reports on account status and using AI analytics to optimise campaigns and create more leads. Increasing ROI by suggesting innovative influencer strategies to clients.

  • Influencer Marketing Team Lead

    • Dec 2020 - Dec 2021

    - Led the ambassador activation strategy across commercial and brand campaigns, ensuring brand and business value was driven from the portfolio (up to $600k per campaign monthly).- Hired, trained and onboarded new team members with little or no experience in IM (30% were promoted to senior positions after 1 year). Increased efficiency of the team by 47%.- Oversaw the performance of the ambassadors on a team and individual level, ensuring targets were met across all areas and making strategic decisions to support business goals. Delivered over 20 effective campaign reports .

  • Senior Influencer Marketing Manager

    • Sep 2020 - Dec 2020

    - Identified upcoming talent and authentic brand assets to strategically develop the ambassador team with brand and business values in mind. Planned effective influencer marketing campaigns ($15k–$30k budgets). - Built a strong portfolio of contacts including 250+ influencers and agencies.

  • Influencer Marketing Manager

    • Jun 2019 - Sep 2020

    - Sourced the top influencers in the market (up to 60 per campaign, 50+ million followers) and successfully created media plans according to expected benchmarks and TA.

• 

  BuyTheWay

  • Truck Transportation
  • 1 - 100 Employee

  • Lead Customer Manager of Overseas Department

    • Feb 2019 - Apr 2019

    - Developed and delivered a compelling customer success strategy across the business, understanding market needs and dynamics; amplified international sales by 50% in 1 year. - Established significant expense reductions through identification, analysis and coordinating transition to lower-cost providers.- Successfully managed 1,000+ customer requests to ensure a positive customer experience and worked as an advocate for customers. Trained and grew the team threefold and developed an effective operational process for international inquiries. - Produced high-quality regular outputs and presentations, pulling together a wide range of insight and data sources, to enable the Board to fully understand the business performance and recommendations to improve.

  • Customer Manager of Overseas Department

    • Feb 2018 - Feb 2019

  • Overseas Partner Network Development Manager

    • Nov 2017 - Feb 2018

• 

  Inditex

  • Sales Consultant at Pull&Bear

    • Nov 2016 - Feb 2017

• 

  Inditex

  • Sales Consultant at ZARA

    • Feb 2016 - Apr 2016