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Darren Mckay is a seasoned advertising professional with extensive experience in creative strategy, brand development, and digital marketing. He has led various teams as Creative Director, Director, and Founder, managing projects for top clients like SABMiller, Imperial Holdings, and Cathay Pacific. Darren holds diplomas in Digital Marketing and Graphic Design/Advertising from Vega School and Cape Peninsula University of Technology, respectively.

Credentials

  • Diploma Graphic Design/Advertising
    Cape Pe
  • DMI Diploma in Digital Marketing
    Vega School of Advertising

Experience

    • Creative Leadership ★ Strategic Leadership ★ Business Leadership ★ Entrepreneur
      • Jan 2024 - Mar 2024
      • South Africa

      A short 3 month contract to help lead and project manage the Donor Relations Team, unpack the needs for better outward communication for the Trust, help recruit brand and business growth specialists, and provide solutions for a better content creation process.

  • Epam Systems
    • Cape Town, Western Cape, South Africa
    • Director, Experience Design | General Manager, SA.
      • Jul 2021 - Jan 2024
      • Cape Town, Western Cape, South Africa

      Responsible for the South African entity (EMEA) for EPAM Systems inc, (Emakina.ZA PTY) as their founding manager and director in Cape Town, complimenting their rapidly expanding global footprint in the digital, e-commerce and tech engineering arena. 🎯 Skills include: 🥇Operational and administrative management 🎖️Digital product/platform facilitation🥇 skills and competence identification across digital marketing and ecommerce / platform development🎖️ resource management🥇team management🎖️New business strategy and development🥇financial management.

    • Founder | Director| CCO
      • Jul 2009 - 2020
      • Cape Town Area, South Africa

      Founded and managed the full service TTL advertising and marketing agency. Managed all business development and all creative output. ★ Services Included: Advertising, Marketing, Brand, Digital Strategy / Advertising & Communication Campaigns (internal, external – for print, radio, TV & online) / Digital Marketing / Web Design / Social Media / Motion Graphics / Activations★ Clients Included: SABMiller / Imperial Holdings / Sea Harvest / Glenfiddich / The Hilton Hotel Group / Coca Cola / Remy Martin / Cavendish Square / Nestle / Cathay Pacific / Mercedes Benz (London) / Unilever (Vaseline Intensive Care).

    • Co-Managing Director: BRFC
      • 2009 - 2010

      Appointed by the Jupiter Drawing Room Exco to start up a new division, The Black River Football Club (BRFC), an integrated creative agency. Secured new accounts, set up teams and structures and managed the creative organisation. Left due to the opportunity to open up The Greenhouse.

    • Creative Director
      • Jan 2005 - Jul 2009

      Carried accountability for the creative standards and teams and for generation of innovative ideas presented at top level. Played key roles in winning large accounts such as Hyundai, leading a number of high-profile ATL campaigns for the brand; and in the delivery, for example, of the reinvention of the Musica music store brand; and for other clients such as Nando’s and Foschini.

    • Creative Group Head
      • Jan 1998 - Jan 2005
      • London, United Kingdom

      Creatively in charge of BIG IDEA campaign generation for Nescafé, Bacardi, Mercedes Benz, Smart Car, Coca-Cola, Cathay Pacific airlines, Vaseline Intensive Care, Mars bars, Skittles, Umbro.

Education

  • 2016 - 2016
    Digital Marketing Institute
    Diploma in Digital Marketing (via Vega School)
  • 1988 - 1990
    Cape Peninsula University of Technology
    National Diploma - Advertising, Commercial and Advertising Art
  • 1975 - 1987
    South African College School - SACS
    Matric, diverse
  • 1975 - 1987
    SACS, Cape Town.
    Commercial and Advertising Art, 12
  • SACS- South African College School
    Bachelor's degree, Commercial and Advertising Art

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