Okay, let’s tackle this. So Darren Lacativo is a CEO with experience leading a company like DL Wholesale Inc. The location is Livermore, California, which is in the tech hub of the San Francisco Bay Area. CEOs with experience in leading companies, especially in the tech industry, can charge higher rates. According to Glassdoor, CEOs in the Bay Area can earn an average salary of around $200,000 per year. However, this is not the same as hourly rate. Let’s consider the industry demand and the fact that Darren has experience as a CEO. Typically, CEOs can charge higher rates than average professionals. Maybe around $250 per hour? This is a rough estimate, but it’s based on the assumption that Darren has the necessary skills and experience to command a high hourly rate.