Okay, let’s calculate Darrell’s rate. As a commercial photographer with 26 years of experience, he’s likely in high demand. His skills include art direction, creative direction, and studio photography, which are valuable in the industry. Considering his experience and skills, I would estimate his hourly rate to be around $125. This is slightly below the national average for commercial photographers, but taking into account his location in Minneapolis, Minnesota, and his level of experience, this rate seems reasonable. Some commercial photographers in major cities can charge upwards of $250 per hour, but Darrell’s smaller studio and location in the Midwest suggest a lower rate.