Experience

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  Dallah Advertising Agency

  • QATAR

  • Senior Creative

    • Dec 2021 - Present
    • QATAR

    Helping brands like Qatar National Team, Qatar Football association and some adhoc assignments on FIFA2022. Delivered back to back action packed branding projects and ad campaigns for Amir Cup & Qatar National Team

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  Infinity Marketing Solutions Qatar

  • Doha, Qatar

  • Senior Art Director - Integrated

    • Nov 2012 - Apr 2020
    • Doha, Qatar

    360 degree integrated ad campaign/marketing ideas and strategies for huge retainer accounts in banking, retail, construction, entertainment, sports, finance-trading & hospitality sector. Create ideas that not only sell, but open windows to newer business areas. Aligning with GM on new business pitches, successfully adding up to 4 huge retainer accounts in a span of two years. Developed UI & UX for Diva Lounge, Interactive platforms for Doha Bank, conceptualise and integrated apps for online engagement & product campaigns.Managed portals for the core group.Skills: Brand Activation & Development , Photoshop, Flash Animation, Illustration, Art Direction, Photography, Project Management, Campaign marketing strategy, UI, UX Design, Portal Design for e-commerce, Game Design, HTML5 & CSS, Adobe Suite.Accounts: Doha Bank,QDVC, Palma Group (Damasca One, Megapolis, Debs W Remman, Camillies Icecream, Diner Station), Galaxy Sports, Profit Group, Al-Khor Stud, Al-Khor International Group, Al Asmakh Group, Diva Lounge, Diner Station.

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  Formul8 Pte Ltd

  • Dubai & Singapore

  • Art Director - Creative Lead

    • Jul 2011 - Nov 2012
    • Dubai & Singapore

    Formul8 – Senior Art DirectorDirecting and Managing Digital, Offline and Online creative campaigns including print, mobile, IOS and Social Media platforms. Creating doodle designs, wireframe, IA & GUI for websites and mobile interfaces. Managed team of graphic designers, content writers, developers, outsourced vendors and dealt with clients during presentations and pitches. Applying human factors to prototypes, designing target specific UI and testing its usability. Capable of designing and managing third party applications for social media campaigns using Offerpop and North Social. Creating rich media banners, animating characters in flash, designing flash interactive games and interfaces for parallax html pages. Managing design team in UAE and IT team in Singapore for several ongoing mobile and portal projects.Clients:Emirates Motor Company, Meydan Group, Emirates Money Bank, Standard chartered – Singapore, DWTC-UAE, Sharaf DG, Babyshop, Iconic,Harman House, etc.

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  Nervora

  • United Arab Emirates

  • Art Director

    • Jan 2010 - Sep 2011
    • United Arab Emirates

    A digital advertising agency in the UAE and GCC region, expanding its branches to the US. As a Creative Lead reporting to the VP and CEO, my daily tasks include docking up proposals, ideating concepts, leading brain storming sessions and creating mockups to final production and QA. Supervising a team of action scripter’s, visual designers and scheduling tasks for the week. Handling top-notch clients like – CHANEL, Cloud Nine, Style Arabia, LO’REAL & GSK.

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  Universal Knowledge Solutions

  • United Arab Emirates

  • Art Director and Content Development Manager

    • Jan 2007 - Jan 2010
    • United Arab Emirates

    • Brand development, web site traffic growth, UI Design, UX flows for all Digital Projects. Developed brand strategy and statistics systems. Marketing Proposals for ideas that could generate revenue for the group.• Prototyping for Pre-Sales. Team Leading for Production and goal deliveries. Spearheading jobs from conceptualization to goal deliveries in various media adaptations, in full conscience of the budgets and client prepositions.• Involved in Proposal making, Production estimation/management according to budget. Also responsible for Digital Marketing, Event Branding, Set Design & Exhibition Designs.Skills:Team Leading, Tracking Work Schedule and Deliveries, Art Work Production, Conceptualisation and Brand Strategies, 2D Animation, Game Design, Vector Illustrations(Flash),Interaction Design, Instructional Design, GUI Design and QA for Usability Norms.

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  FCB Ulka

  • Mumbai, Maharashtra, India

  • Art Director Integrated

    • Jan 2005 - Jan 2007
    • Mumbai, Maharashtra, India

    • Assisted account team in determining time budgets for projects. • Worked with production team to create comprehensive specifications in order to create reasonable estimates. • Delivered work within allotted times and on budget. • Worked with photographers, illustrators and other suppliers to produce high-quality work for clients. • Worked closely with print production team to secure services for costs and under conditions in line with the agency's needs. • Incorporated ideas and made revisions in response to the well-reasoned criticisms of other team members and clients. • Provided both formal and informal direction and support for junior creative. • Maintained responsibility for projects through proofing, reviewing and signing off on all revisions and production phases.

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  Tata Interactive Systems

  • Mumbai, Maharashtra, India

  • Project Team Leader - Graphics Manager

    • Dec 2002 - Jan 2006
    • Mumbai, Maharashtra, India

    Lead team of Multimedia Designers, Illustrators and Animators to accomplish goals of the company to deliver quality content for e-Learning, Games and Corporate Training Systems.Involved in Prototyping proposals and getting approvals on initial stages of UI/UX & Interactive Flows. Involved in assigning junior creative to skill specific roles, managing production, tracking schedules and reviewing developed material. Was promoted from Graphics Specialist to Project Team Lead in a span of 4 months to take on multinational projects both print & interactive.My project received first prize in UAE IT Awards 2006 for Abu Dhabi Men's college. Design Lead for 14 Games for Thomson Southwestern and government projects based in the US and UK.I would recommend TIS as one of the worlds best working environments and the best place to keep yourself up on competitive heels.

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  Saatchi & Saatchi

  • Mumbai, Maharashtra, India

  • Juniior Art Director

    • Feb 2000 - Jan 2002
    • Mumbai, Maharashtra, India

    Joined as a Visualiser to become a junior art director catering to various FMCG, Travel & Banking accounts in the traditional & interactive media. Reported to the Senior Art Director & Creative Director to make scamps for TVCs & Print Campaigns. Worked mainly on Adobe Suite Macs to create Artworks for the campaign.