Okay, let’s tackle this. So Dara Gorman has 27 years of experience in catering and event management, which is a long time. However, her role as the owner of Artichoke and Company is more of a business management position than a traditional consulting or technical role. Skills like catering, sales, and event management are valuable, but the industry standards for these roles are generally lower than for technical or consulting roles. Location is Naples, Florida, which is a tourist area, but it's not a hub for high-paying industries. Considering her experience, skills, and location, I'll estimate her hourly rate to be around $75, which is a rough estimate for a non-technical professional in a service industry.