Experience

• 

  TK Rentals Sdn Bhd

  • Malaysia

  • General Manager

    • Apr 2023 - Present
    • Malaysia
• 

  Raffles Education Corporation

  • Ulaanbaatar, Mongolia

  • College Director

    • Sep 2019 - Jan 2023
    • Ulaanbaatar, Mongolia

    • Led 42 and provided strategic direction and general management on product and program, sales, and marketing, administrative and operations, finance, legal, and IT.• Strategically communicated and ensured execution of sales and marketing targets established by Regional Directors.• Developed and ...

• 

  Xremo

  • Selangor, Malaysia

  • Country Manager

    • Mar 2016 - Aug 2019
    • Selangor, Malaysia

    • Led expansion of Xremo services to Indonesia, initiated set up of Philippines, and started the exploration of Singapore.• Oversaw sales, marketing, profit, and costing and operations from 2 countries – Malaysia and Indonesia.• Developed marketing plans including the growth of social media chann...

• 

  Elabram Systems

  • Malaysia

  • Marketing Manager

    • Jan 2015 - Feb 2016
    • Malaysia

    • Developed a new version of the company brand profile and marketing materials.• Created and improve marketing strategies through a “marketing mix”.• Brand Management: Maintain the accuracy of the brand's positions.• Promote Elabram Systems’ business, product, or service on social media.• Man...

• 

  Business Owner Advertising

  • Malaysia

  • Marketing Management Consultant

    • Jan 2012 - Jan 2015
    • Malaysia

    • Planned and executed end-to-end ATL and BTL concepts from design to launch for 13 clients over 3 years.• Managed marketing communications and branding projects in consulting engagements. • Sourced client pipeline independently, leveraging online channels and referrals.• Advised on more than 20 ...

• 

  BONIA Corporation Berhad

  • Malaysia

  • Senior Assistant Brand Manager

    • Aug 2008 - Dec 2011
    • Malaysia

    • Managed 6 staff in the brand department.• Launched the first-generation BONIA perfume from advertising design concept, photoshoot, media engagement/coverage, a workshop for media, and social media till roadshow product launch across Malaysia.• Planned, organized, and coordinated marketing and A...

• 

  Sports Planet

  • Malaysia

  • Marketing and Communications

    • Dec 2005 - Jun 2008
    • Malaysia

    Assist, plan, design, and execute Marcom programs, such as the creation of BTL collateral (leaflets, posters, banners, buntings) for the magazine, website, and ATL advertising, sales & promotional campaigns (discount vouchers, merchandise, etc). All outsourced production; quotation, delivery,...

• 

  OSIM Malaysia

  • Malaysia

  • Visual Merchandiser

    • May 2002 - Oct 2005
    • Malaysia

    Manage retail window and platform display of ALL OSIM outlets in Malaysia including inspections and enforcement of retail maintenance throughout the country. Besides managing the retail window, I need to ensure all display collateral follows OSIM guidelines for ATL campaigns e.g. festive season a...