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Danny Williams is a seasoned retail and design professional with 20+ years of experience in visual merchandising, trend forecasting, and customer service. He has worked with top brands like H&M and BDA London, and has a strong background in fashion, retail, and design. Williams has also taught at the University for the Creative Arts and has a degree in Fashion Management and Marketing.

Experience

    • United Kingdom
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • VP, Global Marketing, Brand and Design
      • Nov 2020 - Present

      Six Star Global was born from the frustration of the practices and service levels of the players in the European IT hospitality market. We’re now the leading IT Hospitality and Managed Services Partner with over 1000+ years of combined hospitality and IT experience worldwide as well as having suites of products to cover all aspects of the 21st century hotel. Working with you we’ll be able to create an IT strategy to benefit your business for years to come.

    • Manager, Design & Brand, Global Marketing
      • Sep 2018 - Nov 2020

    • Marketing Manager
      • Jul 2022 - Feb 2023

    • United Kingdom
    • Apparel & Fashion
    • 1 - 100 Employee
    • Creative Consultant
      • Dec 2016 - Sep 2018

      Using innovation, a hands-on approach and creative strategy to drive brands into the forefront of their market and create long lasting professional relationships. Presenting to an international base of retailers, manufacturers and publication houses to make sure they get a complete 360-degree consultancy experience from marketing to future strategic opportunities. As a trend hub, consumer think tank and top line thinking agency, we all come together to explore where we can propel our extensive client base into the future. Dedicated company social, website and digital nerd.

    • Junior Creative
      • Jun 2015 - Dec 2016

  • Birmingham City University
    • Birmingham, United Kingdom
    • Guest Tutor
      • Dec 2017 - Feb 2018
      • Birmingham, United Kingdom

      Running live projects within the Trend Forecasting brief in collaboration with View Magazine.

    • Guest Tutor
      • Jan 2017 - Feb 2017
      • Epsom

      Running live projects with first and second year students. Giving critical feedback and supporting with Google Sketch Up, Indesign and Photoshop.

  • H&M
    • Epsom
    • Team Leader/Visual Merchandiser
      • Oct 2013 - Jun 2015
      • Epsom

      Working within the creative powerhouse of the H&M group. Support with window installations, think tank sessions and new store openings. Supporting a large team at an administrations level.

  • BDA London
    • London, England
    • Creative Assistant
      • Mar 2014 - Nov 2014
      • London, England

    • Senior Sales/Visual Merchandiser
      • Sep 2011 - Nov 2013

      Working in a niche market with various types of consumers and personalities, I’ve become incredibly diverse in my work ethic, aswell as creating a professional reputation within the company. I was responsible for cash management, visual merchandising, customer service, bra measuring, andbodyshaping all key skills I can utilise in future work environments. I was asked to work in the Marble Arch store for a period of time. This was a much faster paced environment, working with a different consumer typology, where I was trained in visual merchandising to a higher standard. I also have basic management training which included running a team, hitting a profit based target, and opening credit accounts.

    • Assistant Market Analyser
      • Oct 2012 - Jan 2013

      I worked on a powerpoint presentation to a brief, that wanted me to look at certain ideas within the British Red Cross and a market of new consumers. Putting all the information I found, I helped the British Red Cross look at how the company can look towards students as customers and potential volunteers, my research looked into mostly Art Universities, and how the company can take advantage of this, and open stores with materials and clothes that appeal to the 'funky' student market.

Education

  • 2012 - 2015
    University for the Creative Arts at Canterbury, Epsom, Farnham, Maidstone and Rochester
    (BA Hons), Fashion Management & Marketing
  • 2010 - 2012
    University for the Creative Arts at Canterbury, Epsom, Farnham, Maidstone and Rochester
    National Diploma, Art & Design
  • 2006 - 2010
    The Maplesden Noakes School
    GCSE's & A Levels, General Subjects

Suggested Services

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Industry Focus. “IT Services and IT Consulting”

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