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Bio

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Danna Sorenson is a seasoned event management professional with extensive experience in corporate events, catering, and public relations. She has held various roles, including Medical Department Assistant, Corporate Accounts Manager, and Sales and Event Manager for event planning companies. Danna holds a Bachelor's degree in Business/Corporate Communications from University of Northwestern - St. Paul and an Associate's degree in Communications, Theater from Pillsbury College.

Experience

    • Medical Department Assistant

  • Park Nicollet Health Services
    • Eagan, Minnesota, United States
    • Medical Department Assistant
      • Dec 2011 - Present
      • Eagan, Minnesota, United States

    • Senior Catering Sales Manager
      • Oct 2009 - Jan 2010

      Corporate Accounts Manager for Corporate and Corporate Social Events

    • Sole Owner, Proprietor
      • Jan 2001 - Nov 2009

      Sales and Event ManagerResponsible for planning, implementing, evaluating and supporting on site (as necessary) meetings, labs and/or conventions.Established and executed project plans of all planning activities related to all education events (i.e. programs, meetings, labs, and conventions), submitting all necessary meetings related paperwork in a timely manner and according to schedule. Identification and selection of prospective meeting sites, hotels, convention centers, or conference centers, ensuring meeting dates meet the needs for event including meeting and exhibit space, lodging, food and beverages, telecommunications, audio-visual requirements, transportation, and any other necessities.Negotiated contracts with facilities and suppliers, arranging for hotel accommodations, meeting facilities, and travel arrangements.Prepared and managed a detailed budget, ensuring accurate forecasting what each aspect of the event will cost (i.e. exhibit fees, shipping, product samples, etc.) meeting income goals. Organize all planning activities related to events, which include arranging support services, coordinating with the facility, preparing the site staff for the meeting, and setting up all forms of electronic communication needed for the meeting or convention, such as e-mail, voice mail, video, and online communication as required. Coordinate the preparation of detail requirements of the programs, such as labor (number of people needed to staff exhibit) and materials (samples, types of displays, and literature), issue name badges, coordinate lodging reservations, and arrange transportation. • •On-site management of meetings as required. •Established and maintain relationships with vendors.

    • Catering Sales Manager
      • Jan 2005 - Mar 2009

      Developed business plan for sales and marketing for the Como Zoo and Conservatory and the Minnesota Zoo.Managed marketing expenses to maximize catering sales profitability and increased return on investment.Exceeded revenue goals in catering, event design and audio visual sales by 40% from three million in revenue sales to five million at the Minnesota Zoo and 30% in revenue sales at the Como Zoo and Conservatory.Achieved and exceeded revenue goals by developing and maintaining excellent client relationships through proactive sales strategies. High booking and closing techniques.Managed simultaneous events ranging in size from 10 to 5,000 for clients such as General Mills, Northwest Airlines, United States Post Office and Medtronic.Responsible for booking business for corporate and social accounts exceeding goals in food, beverage, audio visual sales by proactive sales calls, client tours and written communication.Coordinated outside vendor details and negotiated contracts and vendor timelines.

    • Catering Manager
      • 2006 - 2009

    • Catering Sales Manager
      • 2005 - 2009

    • Catering Sales
      • Jun 2004 - Jun 2005

      Established marketing budgets and advertising for new Twin City Event Center.Created and implemented advertising for print and web media.Created marketing brochures and ad development.Established catering contracts, policies for venue rental and food and beverage minimumsDesigned decor and purchased equipment and furnishings for new catering venue.Developed and implemented training for banquet staff and event operations.Managed Twin City Catering referral database and Marketing mailing program through ACT.Qualified potential wedding and event leads and sent them to sales staff for catering sales. Assisted with the design of picnic and banquet menusEstablished proposal criteria and reporting policies for referrals and confirmation of events for the SalesTeam.

    • Sales and Marketing Director
      • Jun 2004 - May 2005

      Established marketing budgets and advertising for new Twin City Event Center.Created and implemented advertising for print and web media.Created marketing brochures and ad development.Established catering contracts, policies for venue rental and food and beverage minimumsDesigned decor and purchased equipment and furnishings for new catering venue.Developed and implemented training for banquet staff and event operations.Managed Twin City Catering referral database and Marketing mailing program through ACT.Qualified potential wedding and event leads and sent them to sales staff for catering sales. Assisted with the design of picnic and banquet menusEstablished proposal criteria and reporting policies for referrals and confirmation of events for the SalesTeam.

    • Airlines and Aviation
    • 700 & Above Employee
    • Benefits Manager
      • Jan 1997 - Oct 2004

      Health Insurance Benefit Manager. Managing benefit enrollment, cobra, Fmla, Pension programs

    • Human Resource Benefits Analyst
      • Feb 2000 - Jun 2004

      Responsible for termination reports and Cobra generation.Communicated employee benefit eligibility for medical, dental, life and health Benefits. CommunicatedCompensation benefits along with benefit conflict resolution. Selected for a position as the Secretary to the Director of Pensions. Responsible for scheduling departments meeting calendar, travel arrangements, director reports and presentations.

    • Wedding Coordinator
      • 1983 - 1995

Education

  • 2009 - 2011
    Northwestern College
    Communications, Marketing
  • 2009 - 2011
    University of Northwestern - St. Paul
    Bachelor's degree, Business/Corporate Communications
  • 1976 - 1979
    Pillsbury College
    Associates, Communications, Theater

Suggested Services

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Industry Focus. “Events Services”

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