Experience

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  Mindgruve

  • United States
  • Advertising Services
  • 100 - 200 Employee

  • Analytics Supervisor

    • Feb 2022 - Present

    -Responsible for coordination and tracking tags and tracking parameter implementations supporting reporting, analytics, and Digital Intelligence efforts.-Providing subject matter expertise on Six Sigma implementations across the team along with reducing inefficiencies.-Providing mentorship and ongoing team management to assist with managing workloads and training new hires.-Driving analytics implementations for platform migrations (website tracking, call tracking).-Providing hands-on experience in regards to Tealium iQ and AudienceStream to assist clients with building their tagging infrastructure and audience building.

  • Senior Data Scientist

    • Feb 2021 - Feb 2022

    •Building a data infrastructure using Tealium and Google Tag Manager in order to build a data flow based on website performance.•Predictive modeling associated with lead generation and revenue growth.•Attribution and conversion funnel analysis to gain in depth knowledge of top lead-generating channels and audience groups.•Audience segmentation and persona building in order to effectively retarget users.•Training and development of new hires and junior staff members via detailed training programs.

  • Data Analyst

    • Sep 2019 - Feb 2021

    •Tagging and enabling event tracking for websites within the Tealium iQ platform.•Responsible for developing efficient measurement systems on using analytics to enhance client performance and address the potential risk that could impact revenue or conversions.•Maintain regular updates for Tableau weekly and monthly reports and developing dashboards to monitor KPIs.•Drive lean six sigma projects that aim to address inefficiencies in current analytics processes and help develop a more standardized and quality-driven process.•Performed tagging and QA using Google Tag Manager and Tealium to analyze the efficiency of campaigns using Google Analytics.Achievements:•Event tracking and jQuery extensions setup for client websites within the Tealium iQ platform.•Built a standardized lean process to onboard clients within the analytics department.•Created a process matrix to reconcile all training resources and create a centralized information warehouse for the entire company.

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  PACCAR Parts

  • United States
  • Truck Transportation
  • 700 & Above Employee

  • Program Support Analyst

    • Sep 2018 - Aug 2019

    •Led and coordinated a multi-functional team encompassing Materials, Pricing and Engineering as part of an ongoing Six Sigma project to consolidate exhaust parts.•Produced ad hoc sales reports and business scorecards for senior team members on weekly basis for leadership meetings and supplier presentations.•Performed a regression analysis using R in order to find a correlation between new program launches and return on investment which resulted in a cost savings of $30K by discontinuing programs that were not financially viable.•Redesigned the Loyalty Coupon program by implementing a tracking process using SharePoint that increased dealer coupon redemption by 20%.•Led and managed a Sales Challenge campaign for District Parts Managers by developing a Tableau dashboard to monitor the highest sales growth over a period of four months and organize prizes for the winners leading to a 15% increase in sales during the promotion period.•Provided forecasting for quarterly unit sales and revenue on 5 key aftermarket programs in order to monitor dealer progress and send out current status reports.

  • Product Marketing Intern

    • May 2018 - Aug 2018

    •Built a multi-purpose spreadsheet to monitor participation in the TRP Air Springs Commit program that increased customer engagement by 25% in Q3 2018. •Performed dual control analyst duties on leadership reporting around presentations. •Worked directly with management and the Product Marketing department to brainstorm, discuss strategy and eliminate waste as part of Six Sigma initiatives.

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  Illinois State University

  • Bloomington/Normal, Illinois Area

  • Graduate Research Assistant

    • Aug 2014 - May 2018
    • Bloomington/Normal, Illinois Area

    •Performed statistical, qualitative and quantitative analysis using Minitab.•Developed and wrote a paper regarding the use of data analytics in the internal audit sector to help internal auditors assess their current analytical procedures.•Leveraged excellent statistical modeling skills to analyze 30 years’ worth of large scale data using SAS software to assist GrowMark Inc. in forecasting the demand for fertilizer. This increased production confidence for the year 2015 by 15%.•Led a team of three to investigate factors affecting undergraduate admissions acceptance at Illinois State University after raised concerns over decreased enrollment. The research utilized JMP Pro software to analyze the data and identified six highly correlating elements affecting admissions acceptance.

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  PayPal

  • Risk Operations Analyst

    • Sep 2012 - Jul 2014

    •Conducted a business analysis to drive cost, quality and speed improvements across the Protection Services Department.•Drove disputes and claims process improvement to improve SLA performance from 70% to 90% compliance.•Analyzed current practices to reduce Average Handling Time by 40% resulting in higher customer satisfaction and staffing efficiencies.•Mentored junior analysts on business case development and analysis framework.•Provided consulting services to stakeholders.Achievements:•Received a Spot Award for the Best Customer Experience Story in March 2014 by optimizing customer experience and supporting rapid business growth.•Received a Teammate of the Year Award for 2013 by demonstrating exemplary speed, expression of great empowerment and flawless attendance.