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Danielle W. is a seasoned marketing and design professional with 14+ years of experience in the Property and Construction sectors. She holds a BDes Hons First Class from Edinburgh Napier University and a Master's degree in Property and Construction Management. Danielle has worked with top brands and has expertise in marketing, design, project management, and interior design.

Credentials

  • Interior styling for photography and advertising
    Central Saint Martins, University of The Arts London
    Mar, 2014
    - Apr, 2026

Experience

  • Thomas & Adamson
    • Edinburgh, Scotland, United Kingdom
    • Marketing Manager
      • Dec 2023 - Present
      • Edinburgh, Scotland, United Kingdom

  • Studio Winton
    • Edinburgh, Scotland, United Kingdom
    • Creative Director
      • Sep 2020 - Present
      • Edinburgh, Scotland, United Kingdom

    • Interior Designer & Home Stager
      • Aug 2020 - Present

    • United Kingdom
    • Legal Services
    • 200 - 300 Employee
    • Marketing Manager
      • May 2023 - Dec 2023

    • Senior Marketing & Business Development Executive
      • Aug 2022 - May 2023

  • Winton Design Consultants Ltd
    • Edinburgh, Scotland, United Kingdom
    • Virtual Design & Marketing Manager
      • Jun 2020 - Dec 2023
      • Edinburgh, Scotland, United Kingdom

      As a Virtual Design & Marketing Manager with over 14 years of experience working within the Property & Construction Sectors, I have worked with some of Edinburgh & the UK's most respected brands. I am multidisciplinary in nature and adaptable to our current changing landscape.If you are a Director of a Small Company, Property Developer, Interior Designer or Architects Practice then I can be a Virtual Marketing Manager for you to work on specific projects or carry out the tasks you simply don't have time for.👉 What can I do for you?📈📉Marketing & Strategy PlanningProject Management, Design Process, Marketing & Digital Marketing, Social Media Management, Content Creation, Copy Writing, Strategy Planning, 🎨DesignBrand Development, Graphic Design, Web Design Management, Campaign Design, Property Brochure Design.🏡Property Staging Services (Edinburgh & Lothians)Property Styling, Furniture Supply, Furniture Packages, Photography of Properties, Property Videos, Property Video Tours, Home Staging💡💡💡 I can work with you to come up with bespoke packages to suit your business.DESIGN THINKING► I apply this method to work through processes to help systematically extract, teach, learn and apply human-centred techniques to solve problems in a creative and innovative way for your business.PERSONAL ATTRIBUTES: I am motivated individual who strives to get the best of my team and my clients. I can work with your team virtually to help with a project or provide training if required. I will help to streamline your processes in the best way possible to ensure that you are delivering your brand effectively and efficiently. Please read my recommendations for more insight. Project Management, Design Process, Marketing & Digital Marketing, Social Media Management, Content Creation, Copy Writing, Business Development, Strategy Planning, Brand Development, Graphic Design, Interior Design and Web Design Management.

  • UNIQ Marketing and Design
    • Edinburgh, United Kingdom
    • Marketing Manager
      • Jul 2019 - Aug 2020
      • Edinburgh, United Kingdom

      • Responsible for 3 members of staff • Project management of all client projects which include, Website • Design, Graphic Design, Copy writing, Social Media Strategy & Google Marketing Campaigns• Produced detailed strategy reports for clients• Managed all re-branding of the company• Marketing content and Branding creation for Organisation• Reported Directly to both Directors

  • ISA Architecture and Design
    • Edinburgh, United Kingdom
    • Studio & Marketing Manager
      • Sep 2017 - Aug 2019
      • Edinburgh, United Kingdom

      • Responsible for all brand and marketing associated with ISA, Including graphic design, external digital marketing material, brochure design, newsletters etc.• Studio management and building maintenance• Website Management and content creation• Social Media Management and content creation• PR and Press Release management including copy writing• Marketing Events for clients throughout the UK• Administrative duties for Managing Director

  • Rettie & Co.
    • Edinburgh
    • Marketing Account Manager
      • Sep 2016 - Aug 2017
      • Edinburgh

      • Management of over 20 developer marketing accounts• Formulate and communicate recommendations for marketing campaigns for all developer accounts• Project Management and scheduling of all Marketing Campaigns for all developers• Generate fee income for the New Homes department thought the design and implementation of the marketing strategy• Project Management of suppliers and clients regarding all marketing requirements including online and offline advertising, social media, brochure, website design, signage, marketing suite and showhome design and installation• Generation of newsletters, digital campaigns, signage, social media campaigns, video art direction, photography briefing• Reporting and analysis of marketing campaigns

  • jmarchitects
    • Edinburgh
    • Bids and communications Manager
      • Jun 2015 - Sep 2016
      • Edinburgh

      •Working as sole Bids & Communications Manager across all 4 studios within the UK • Working closely with Managing Director and company Directors to implement business Development and devise a marketing plan to streamline communications with bids, external and internal communications.• Management of all digital marketing systems and campaigns including social media and website• Organisation of marketing and launch events• Management of all marketing material within the practice liaising with and coordinating 3rd parties• Successful applications to national and international awards• Liaising with national press and trade press for editorial content, advertising and recruitment• Organisation of jmarchitects presence and promotion at national and international trade shows and events• Project management of external and internal Bid Design Teams, to produce content for PQQ, ITT and Quick Quote Bid material• Proactive liaison with all jmarchitects employees at all levels and our sub contractors, supply chain to make sure of timely collection of documentation for tenders• Proof reading and editing of writing material• Production of all graphic brochures for bids and marketing material• General Administration of all trade memberships• Monitoring of future bids and business development opportunities through bid portals across the UK

    • Question Bank & QA Manager
      • Mar 2009 - Jun 2015

      Working closely with consultant surgeons over 4 surgical specialties; Oral & Maxillofacial Surgery, Otolaryngology, Trauma & Orthopeadic Surgery and Urology to project management the delivery and content of the Section 1 part of the FRCS Examination’s. Management and organisation of Focus Groups/Events all over the UK and Ireland. QA of all examination content and delivery:Ensuring examination covers the Intercollegiate Surgical Curriculum.Interpretation of Statistical Data Budget ControlDeveloping solutions and outcomes in preparation for our move to online examinations Maintanence of question banks Creating and devising a strategy for the development of the re-coding structure Delegate duties and workloads, with effective time management and perform appraisalsAchievements:• Planning, designing and instigating the development of the Question Banks, by creating prototype coding solutions which fall in line with the ISCP curriculum. This has now been implemented and taken on board by all nine surgical specialities.

    • Design Consultant
      • Jan 2005 - Jun 2015

      Graphic and Interior Design: Re-orient Transport Conference, Belgium - Graphic/Artwork DesignStudio MB, Edinburgh - Graphic/Artwork Design, Exhibition DesignScottish Interiors Forum, Lighthouse Glasgow - Graphic/Artwork Design, BrochuresConcept Property Development - Brand development & implementation, Stationary, uniforms, Van, Banners etcGenomia Fund - Graphic/Artwork Design, Leaflets, Website DesignHolly Blue Beauty - Design of corporate branding, graphic and interior design of premises, website designDesign Workshops & Exhibitions:Scotland’s Housing Expo, Inverness July 2010 (as part of Claystation) - Commissioned by SUST. Sustainability in Housing Programme to design and execute a public engagement event and curated exhibition ‘Our Environment, Our Future’ 08 - Commissioned by Scottish Parliament to design and co-run a design workshop working with Claystation & Scottish Parliament, Edinburgh Six Cities Design Festival 2007 - Working as part of the Glass Box Design Collective to create and run the ‘Design Fairground’ located at the bottom of the moundDesigners Block 07, London - Working as part of the Glass Box Design Collective to execute delivery of exhibitionConcept Products, Ideal Home show, London, 07 - Couch Counselling (Degree Project)Designers Block 06, London - Working as part of the Glass Box Design Collective to execute delivery of exhibitionDegree Show, Napier University 06 - Collaborated with students & Lecturers to design and execute exhibition area for ‘Couch Counselling’New Designers, London 06 - Collaborated with students & Lecturers to design and execute exhibition area for ‘Couch Counselling’New Designers Selection 06 - Designed & Executed individual exhibition for Couch Counselling

    • Event Designer
      • Oct 2008 - Feb 2009

    • Construction
    • 1 - 100 Employee
    • Client Options Manager
      • Feb 2008 - Jul 2008

      Left due to redundancyIn conjunction with Market Researcher Role, responsibilities included project managing all the following:Together Service (Bespoke Interior Design Service):Providing Interior Design solutions to meet client requirements, coordinating sub contractors, quantity surveyors and architects and liaising with clients to ensure the project is delivered.Client Options Across Developments: Selecting interior finishes and products for project specifications, set price banding to ensure market competitiveness and profitability.Design & Implementation - Marketing Suites: Promoting brand through interior & exterior design, co-ordinating all suppliers, site staff, quantity surveyors, managing set up requirements and controlling budget assigned. Administrative Duties:Co-ordinating all administration in relation to client quotations, raising purchase orders, ordering materials from external suppliers, answering phones, dealing with enquiries, emails and managing databases.Design Feedback: As described in Market Researcher role This role involved liaising with all areas of the business; and played a key part to ensure that the relevant parties were communicated with, budgets were controlled, briefs were met and individual projects were delivered on time.

    • Design Market Researcher
      • Jul 2007 - Feb 2008

      Moved due to promotionWorking as part of the R&D team, the role involved providing accurate feedback to inform standard briefs and specifications through the following: Creating and co-ordinating the development of an R&D strategy for the business and implementation.Ensuring the product was in line with competitors in terms of interior product spec, spatial standards, product pricing and to then report findings.Researching and Sourcing new and innovative products that reflect the market needs and feed them into the design process.Collaborating with all functions within the business to document all negative and positive product feedback relating to all developments.Manage survey research and provide accurate and timely reports on competitor specification, current trends, client feedback and development feedback on completion.Achievements:Created and implemented the Research and Development (Continuous improvement) Strategy which formed part of the 2008 business plan.

Education

  • 2002 - 2006
    Edinburgh Napier University
    BDes Hons First Class, Design Futures
  • 2015 -
    Napier University
    Master's degree, Property and construction management

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Industry Focus. “Construction”

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